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VR-Zone: AMD Radeon HD 6850/6870 Prices rise on inconsistent availability

Sickamore

Sickamore

Senior member
AMD's Radeon HD 6800 series has been around for three weeks now. Despite being given a rude welcome by NVIDIA's major price cuts, the availability of Radeon HD 6800 cards had been very impressive for high value sweet-spot product. Earlier this week, there were strong signs of price increases, and this is confirmed by Tech Report's comprehensive availability survey. The Radeon HD 6850 seems to be most severely affected - with several vendors being out of stock. The median price has increased to $199 and only a single part is available at the original $179 SEP.

The Radeon HD 6870's availability is better, but prices have risen across the board. Only two parts are available at the $239 SEP and a majority are priced between $249 and $259.

Clearly, AMD is suffering from excess demand. Whether this is due to high demand, limited supply, or a combination of both, is unknown. Could it be due to the DrMOS shortages?

To make matters worse for AMD, GeForce prices are heading on the opposite direction - in steady decline. The GeForce GTX 470 is available for as low as $250. Many GeForce GTX 460 768MB parts are still available at $169, while the cheapest are as low as $159. Much of the overclocked 750-800 MHz GTX 460 1 GB are available in the $210-$220 range. The slightly overclocked Galaxy GTX 460 is now $189, and as low as $169 with rebates - a proper bargain. The best value is still the EVGA GTX 460 FTW, at $229, a card that trades blows with the now much more expensive HD 6870.

With Black Friday on the horizon, let's hope AMD can bolster supply and balance the market prices. Till then, NVIDIA has the decisive upper hand in terms of price/performance in the mainstream performance market.

http://vr-zone.com/articles/amd-rad...-rise-on-inconsistent-availability/10293.html
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Please preface thread titles that are article headlines by their source, be it VR-Zone, S/A, FUDZ, etc.

Moderator Idontcare
 
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Practicing for starting your own blog?

And since when did $10 equate to much more expensive.


Thread-crapping is not acceptable.

Moderator Idontcare
 
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Not intresting in blog writing. Just posting important news. Thts why its called a graphics section. News and hard information.
 
A link plus precis or selective quote would've been fine. Instead you post the full article. Can I assume the article is someone else's work and not your own?
 
betasub said:
A link plus precis or selective quote would've been fine. Instead you post the full article. Can I assume the article is someone else's work and not your own?
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Given the smattering of VRzone links and the use of full sentences I think that's a safe assumption. ()🙂
 
I'm not a fan of the price gouging on the 6850 either. We enjoyed a short, two week renaissance there where prices actually went...down. At least I scored a GTX 460 1GB for $163 after rebate. 🙂 Additionally, I was just messing with a 460 768 mb card, and I found it to be highly overclockable and very powerful for the price.
 
Axon said:
I'm not a fan of the price gouging on the 6850 either. We enjoyed a short, two week renaissance there where prices actually went...down. At least I scored a GTX 460 1GB for $163 after rebate. 🙂 Additionally, I was just messing with a 460 768 mb card, and I found it to be highly overclockable and very powerful for the price.
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I'm pretty sure the ECS GTX 460 Black is still on the egg for 160 dollars which is an amazing deal with the cooler they enclose with it
 
The problem with these cards are we don't know how well they are selling, if they are selling really well, than it's harder to keep up with demand.

A fellow forum member who works at Fry's said that these cards were "flying of the shelves."

The GTX 460 imo is still the better card compared to the 68xx series so I don't know how these cards are selling well.
 
What a nightmare. There is high demand for their parts and retailers are upping the prices when supply gets low. We've never seen this happen before, right? AMD is 'suffering'? Riiiight.
 
badb0y said:
The problem with these cards are we don't know how well they are selling, if they are selling really well, than it's harder to keep up with demand.

A fellow forum member who works at Fry's said that these cards were "flying of the shelves."

The GTX 460 imo is still the better card compared to the 68xx series so I don't know how these cards are selling well.
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I think it's a mix of new-hotness release hype, performance, and love for AMD. I have no stats to back this up, but my sense from reading this and other forums is that nvidia is simply not well-liked by the GPU enthusiast community. I know that, personally, I always prefer AMD.
 
What's with the barrage of anti AMD stuff?
It really is getting past the point of "informing others" and more like a structured campaign.
If you insist on copy pasting every negative article you can find each day would you please use quotation marks and make it clear that you are simply presenting other people's opinion under your user name?


Thread-crapping is not acceptable.

If you have advice for the OP on improving their threads then please use the private messaging venue.

Moderator Idontcare
 
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Will Robinson said:
What's with the barrage of anti AMD stuff?
It really is getting past the point of "informing others" and more like a structured campaign.
If you insist on copy pasting every negative article you can find each day would you please use quotation marks and make it clear that you are simply presenting other people's opinion under your user name?
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Even the thread titles are misleadingly negative. This is getting silly.


Thread-crapping is not acceptable.

Moderator Idontcare
 
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Will Robinson said:
What's with the barrage of anti AMD stuff?
It really is getting past the point of "informing others" and more like a structured campaign.
If you insist on copy pasting every negative article you can find each day would you please use quotation marks and make it clear that you are simply presenting other people's opinion under your user name?
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How is it anti AMD if prices are indeed going up?
 
Just to add to the pricing discussion, I've seen some "old tech" 5850s been discounted heavily, like the recent deal of $200AR for 5850+XFX 650W PSU, the psu is at least worth $50 that's just insane price, most 460GTX overclocked will be just about a 5850 not to mention if you OC a 5850. anyhoo, I think if you only looking at 6000s they are harder to find, and more expensive now but the 5850s is available for a very cheap price. I think they can fall below $150 in some sales. That would be the AMD bang for the buck card for the foreseeable future.
 
What I find rather disingenuous about these sorts of discussions is the price fluctuations are always indirectly pointed right back at the maker, not the retailers.

But, the truth is it's only the retailers that set the end user price. Neither AMD nor Nvidia can raise prices from their end that would effect the end user this rapidly....within days.

AMD and Nvidia contract with their partners for X amount of boards at X price. This is contracted. Then the partners box and sell to distributors. The distributors sell to the etailers/retailers.

It's then up to the retailers to set the selling price. True, both AMD and Nvidia have MSRP's set for the cards, but outside of one or two states in the U.S., retailers are not obligated to follow MSRP's.

So, using the MSRP as a guideline, the retailer sets the selling price that balances the stock levels they can obtain with the volume of sales of said item.

High sales can lead to higher prices, esp. if the retailer is trying to dampen sales to match stock. Too much stock, prices drop. There will be a price point that matches sales to stocking levels.....and obviously Newegg, as an example, feels that the demand is higher for the 6XXX series cards right now than Newegg can supply, so price hikes are in order to quell some demand.

And obviously, demand for the GTX460's isn't high enough to clear sitting inventory, esp. for some brands, so prices drop through various means, to encourage demand.

If and when stock levels match or exceed the demand for the 6XXX series, you'd expect prices to fall. But after seeing the prices for the 5XXX series languish at levels higher than MSRP for months, I'd wager the demand kept at a high enough level to warrant the "price gouging" and didn't impact sales enough to drop prices at all.

The huge price drops seen with Nvidia products may, and I emphasize MAY, indicate Nvidia products just aren't moving out quickly enough to keep inventories at levels the retailers want sitting around while AMD products and their inventory levels are in short supply.

Just supply and demand in action.
 
Vdubchaos said:
I've seen 470 for $206 last week, heck even $190s

But also keep in mind that 5850 can be obtained for $175 (and is better than both)
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I think this may just be the combination of relatively high demand, plus the need to clear out existing inventory (5850/5870s).

Not sure about the 5850 being better than a 470 though...I would take a 470 @ $190 over a 5850 @ $175 hands-down. The 470 does use a lot of power, but it has some good headroom and is very fast.

The market is going to look a LOT different 60 days from now. We might have 560 and 570s by then, and I would assume we also have 6970 and 6950s as well. Exciting times.
 
ExarKun333 said:
Not sure about the 5850 being better than a 470 though...I would take a 470 @ $190 over a 5850 @ $175 hands-down. The 470 does use a lot of power, but it has some good headroom and is very fast.
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Yeah don't know where he got that, the 470 is a little faster but not by much, and both cards have plenty of headroom. Between those cards I would go with whatever is cheaper.
 
sawtx said:
Yeah don't know where he got that, the 470 is a little faster but not by much, and both cards have plenty of headroom. Between those cards I would go with whatever is cheaper.
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NO a gtx 470 is more then a little faster then a 5850 and is much faster when both are overclocked.

GTX overclock scaling is better then the 58xx series.

A overclocked gtx470 = gtx 480 give or take
A overclocked 5850 = a 5870 give or take
A overclocked 5870 = gtx 480 give or take

A gtx 470 is a full 10% faster then a 5850 at stock allready, and sometimes beats a 5870.
 
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