- Apr 19, 2005
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http://sacramento.cbslocal.com/2015...ers-watching-habits-to-work-with-advertisers/
Can't even watch TV in peace. :\
Pretty soon sofa tracking will become a thing and you will have to pay a higher premium if you sit for too long.
SAN JOSE, Calif. (CBS Sacramento) When choosing a smart television, buyers are often presented with a variety of features. One they may not be aware of: that TV could be watching you.
Vizio Smart TVs, one of the most popular manufacturers, can track your viewing tendencies and report them to advertisers, as reported by ProPublica.
The feature, Smart Interactivity, is already turned on as a default setting for millions of people who have purchased the device. Viewers are able to turn off the setting, that is, if they know it even exists.
Non-personal identifiable information may be shared with select partners to permit these companies to make, for example, better-informed decisions regarding content production, programming and advertising, Vizio said in a statement.
Vizio seems to be taking a new approach by tracking viewers by default, while competitors like San Jose-based Samsung or LG Electronics leave it to customers to turn the setting on. Vizios sharing with advertisers also reportedly lets them target devices like your phone, which other companies do not.
Smart Interactivity analyzes watching habits of viewers including content, time, and channel. The patterns are connected to the viewers IP address, which can be used to identify other devices in the home.
Can't even watch TV in peace. :\
Pretty soon sofa tracking will become a thing and you will have to pay a higher premium if you sit for too long.