a manufacturer makes totally bogus claims, and it's the buyer's fault? getting fucked out of a moderate amount of money is not getting fucked?
you people are pathetic.
Except... they didn't make illegal/bogus claims. So, what were you saying?
The third sentence of the article listed in the OP.
Precisely. They're settling to avoid drawing this out in court.
They'd probably win, with the right jury/judge. The evidence is out there to support their claims.
And yes, they do indeed provide enough recommendations to point out how to ease into it. The retards who do it wrong don't have the brain matter to understand.
For the record, I don't run in Vibrams. Hell, I've never even ran in any minimal shoe. I haven't wanted to "start over" - but I've been considering it for a long time.
When I'm barefoot anywhere, I already consciously (or unconsciously? not sure anymore) walk with forefoot strike, or at least midfoot.
http://www.runnersworld.com/elite-runners/vibram-lawsuit-explained
Here's an excerpt about Reebok making claims.
In September 2011, the Federal Trade Commission ordered Reebok to pay $25 million in a settlement over their EasyTone and RunTone shoes. According to the FTC, Reebok made unsupported claims in advertisements that walking in its EasyTone shoes and running in its RunTone running shoes strengthen and tone key leg and buttock muscles more than regular shoes.
That one is just as sticky, imho.
I don't know the science behind those, and that's why it's also a tricky one. If they were as "imbalanced" as they claim, then absolutely, the science of that could help tone and strengthen certain muscles. They probably reached too far, as I doubt any form of gait will seriously impact your glutes, for example.
But Vibram's major claims have only been to strengthen lower leg and foot muscles (unspecific, iirc), and reduce injury potential based around that new development/strengthening. I don't have their exact wording and fineprint, and don't care to dig that up... but honestly, you have to look at some slightly shady science with improper test procedures to find anything to the contrary.
Be mindful, however, of this important bit: the science behind forefoot-strike gaits ARE understood and described accurately. The major qualifier is that that particular gait does have the proper biomechanics for running on soft or hard-packed natural surfaces. Cement/concrete and, to some extent, asphalt need not apply.
Asphalt-paved running surfaces do, at least, have SOME absorption capability, but for the most part, it's the second worst surface to run on; the worst surface to run on is standard cement/concrete.
Some studies try to compare forefoot-strike with barefoot or minimal shoes, with that of midfoot- and heel-strike in normal, high-padding and roll-controlling shoes, all on roadway/paved surfaces.
Now, you may argue that's how one should perform the study, but that's actually bad science considering it does not start with our natural adapted biomechanics, which, out of nature, assumes a surface with some shock absorption.
To not address that aspect when comparing two entirely different approaches to running, and worse, not correctly informing the public on HOW to correctly and *MOST SAFELY* utilize barefoot-style running concepts, is at best bad reporting/bad science; at worst, it is ill-intent.
This bad science and bad reporting should not leave Vibram with charges of bogus and illegal claims. They have done what any company trying to sell barefoot products should do: bring attention to the very facts that they have provided. That the public at large may not fully understand the intent, or chooses to approach barefoot running with more risk then they ought to (by running on cement, concrete, or asphalt), is not Vibram's fault whatsoever.
But due to the lack of scientific understanding, exceptionally devious and crafty law-degree holders, and a host of other factors, this situation dragged out for Vibram. They wanted it done with, I reckon.