What you are saying is perfectly valid, we are talking about a next gen mid-range vs. previous gen flagship. But you forgot the pricing aspect:
560Ti launched at
$249. Similarly, 460 1GB beat 280/285 for
$230.
It's obviously unfair to expect NV to price a new mid-range architecture at $230-250 since manufacturing costs for new fabs and thus wafers have increased. However, let's say we accept your analogy once again -- 480 and 580 cost $499 and 780Ti went up to $699 or a 40% price increase.
Let's now take 980 as a 460/560Ti style replacement since you yourself admitted it to be mid-range, apply 40% price increase to $250 and we should get $350. Let's say $50 premium for performance/watt aspect that everyone is crazy about lately - $399 is really a fair price for 980, not $500-550. The 2nd reason $499 is way too much is because when NV raised 680 mid-range to $499, at least it beat 580 by
30-35%.