Unpatriotic Microsoft refused to sell XBOX 360 to US Army for stupid reasons

Dari

Lifer
Oct 25, 2002
17,133
38
91
While SONY was happy to sell their PS3s to the US Military to help defend the homeland (http://gizmodo.com/363985/air-force-buys-300-playstation-3-for-research), greedy Microsoft refused to sell to the ARMY for awful reasons. Some of the reasons are odd considering XBOX players are young males who would like their favorite console to be associated to the military. The company is full of Left Coast tree-huggers with nothing better to do than piss on Old Glory. Just as well, cause those 360s would've been unreliable anyway...

http://www.tomsguide.com/us/microsoft-xbox-360-military-army,news-5786.html

This is why the U.S. Army isn't racking up the achievements.

It's no secret that the U.S. military uses game-like simulations in its training, which are currently being ran on PCs. What's interesting is that the U.S. Army approached Microsoft about using the Xbox 360 along with the XNA development platform but Redmond company declined.

Roger Smith, Chief Technology Officer, U.S. Army Program Executive Office for Simulation, Training and Instrumentation, explained why in an interview with TSJOnline.

"We wanted to get on to the Microsoft Xbox because it only costs $300, when a PC may cost $1,000. They did not want to work with the military," Smith said, as he gave the three reasons from Microsoft why it wouldn't sell the Xbox 360 to the U.S. Army. "Number one, when they sell an Xbox 360, they lose money. It costs more to make an Xbox 360 than to sell it in the store. The only way they make that revenue up is by kids going out and buying an average of 17 of those games a year. Their concern was that the military would develop a game for the Xbox 360 and buy thousands of the boxes and buy exactly one game for each of them."

Of course, that discussion was from 2006, when the manufacturing costs of the Xbox 360 were considerably higher than they are today.

"Their second concern was that the military could cause a shortage of Xbox 360s," Smith added.

He continued, "The third reason was around the question of, 'do we want the Xbox 360 to be seen as having the flavor of a weapon? Do we want Mom and Dad knowing that their kid is buying the same game console as the military trains the SEALs and Rangers on?'"

Being a platform holder, Microsoft must approve every piece of software that will run on the Xbox 360 – something the military wouldn't be able to get past.

"They said we will not give the military a license to burn a game that runs on the Xbox 360. So we’re not pursuing it at all because they won’t," Smith said.

Wired looked for a response from Microsoft and received a comment from its outside PR agency Edelman, saying that the Army "has multiple avenues to pursue building simulations. They can team up with a professional Xbox 360 publisher and development studio that have the expertise to assist them with development of a complex simulation."

The Microsoft response continued, "In fact, the Army has successfully done this in the past by working with publishers such as Ubisoft (’America’s Army’) and THQ (’Full Spectrum Warrior’). Or, if the Army prefers to build a simulation without engaging game development professionals, Microsoft has also enabled independent developers to create games for the Xbox 360 using the XNA Game Studio development tools, and deploy and play them on retail Xbox 360 consoles using an XNA Premium Creator’s Club membership."

This is just another example of the military looking to video game technology for its own purposes. The USAF employs a fleet of PlayStation 3 for their computation powers.
 
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zinfamous

No Lifer
Jul 12, 2006
111,738
31,104
146
While SONY was happy to sell their PS3s to the US Military to help defend the homeland

this is probably one of the most hilariously stupid failures of logic that I've read on these pages.

lol. thank you, sir.
 

lxskllr

No Lifer
Nov 30, 2004
59,669
10,179
126
The military shouldn't be using consoles anyway. Computers and open source are where they should be looking. Locking yourself to a specific vendor is shortsighted and stupid.
 

Gooberlx2

Lifer
May 4, 2001
15,381
6
91
"We wanted to get on to the Microsoft Xbox because it only costs $300, when a PC may cost $1,000. They did not want to work with the military," Smith said, as he gave the three reasons from Microsoft why it wouldn't sell the Xbox 360 to the U.S. Army. "Number one, when they sell an Xbox 360, they lose money. It costs more to make an Xbox 360 than to sell it in the store. The only way they make that revenue up is by kids going out and buying an average of 17 of those games a year. Their concern was that the military would develop a game for the Xbox 360 and buy thousands of the boxes and buy exactly one game for each of them."

Being a platform holder, Microsoft must approve every piece of software that will run on the Xbox 360 – something the military wouldn't be able to get past.

I see these as completely valid concerns (at the time, regarding the first).
 

PottedMeat

Lifer
Apr 17, 2002
12,363
475
126
Unpatriotic Microsoft refused to sell XBOX 360 to US Army for stupid reasons
While SONY was happy to sell their PS3s to the US Military to help defend the homeland (http://gizmodo.com/363985/air-force-buys-300-playstation-3-for-research), greedy Microsoft refused to sell to the ARMY for awful reasons. Some of the reasons are odd considering XBOX players are young males who would like their favorite console to be associated to the military. The company is full of Left Coast tree-huggers with nothing better to do than piss on Old Glory. Just as well, cause those 360s would've been unreliable anyway...

lulz!

I don't blame them. If the military can't offer better prices than 1 console + 17x games, no deal I guess.

Anyway, I thought Microsoft finally made money off their consoles and were free to charge nearly what they wanted ( enough to mess with Sony, which still loses money on every console).
 

FelixDeCat

Lifer
Aug 4, 2000
30,858
2,635
126
You know why they call it an XBOX360?
smileydance.gif
 

zoiks

Lifer
Jan 13, 2000
11,787
3
81
I don't give a flying fuck if MS decided to not sell their Xboxes to the military. I don't like Microsoft but bringing patriotism into the argument is plain dumbfuckery.
 

Cogman

Lifer
Sep 19, 2000
10,284
138
106
this is probably one of the most hilariously stupid failures of logic that I've read on these pages.

lol. thank you, sir.
:) Awesome ownage.

Microsoft's concern over PR is a valid one. People are overly sensitive to "OMG, Microsoft sells xboxs to the US government, I'm not going to buy it!" remember, microsoft sells products not only to the US, but to many places all over the world.
 

So

Lifer
Jul 2, 2001
25,923
17
81
Every one of microsoft's concerns seems well grounded and fair. How many times have "family" groups claimed that video games are murder simulators. Selling consoles directly to the military is just giving ammunition to political action groups and hurtful to the industry. Their other two concerns need no explanation for their validity, I think.
 

Saga

Banned
Feb 18, 2005
2,718
1
0
On a very serious note, what the hell is stopping the US Military from purchasing bulk 360 consoles from retailers just to give a big fuck you to Microsoft? Can't someone just call Walmart and be like, "Yo.. we want 30k 360's. Here is a PO#; bill the DoD."
 

Jeeebus

Diamond Member
Aug 29, 2006
9,181
901
126
this is why I love ATOT. Day in and day out, you can rest assured that you have not yet witnessed the most idiotic thing on the internet. You know that you can sign on tomorrow, and someone is going to kick it up a notch. Thank you, Dari. I look forward to whoever will take on the difficult task of topping your mindless drivel tomorrow.
 

sdifox

No Lifer
Sep 30, 2005
99,614
17,643
126
On a very serious note, what the hell is stopping the US Military from purchasing bulk 360 consoles from retailers just to give a big fuck you to Microsoft? Can't someone just call Walmart and be like, "Yo.. we want 30k 360's. Here is a PO#; bill the DoD."

buying it is not the issue. Using it the way DoD wants to is.
 

Farang

Lifer
Jul 7, 2003
10,913
3
0
"Unpatriotic Microsoft refused to sell Xbox 360 to US Army for reasons relating to its losing money on the sale"
 

Saga

Banned
Feb 18, 2005
2,718
1
0
buying it is not the issue. Using it the way DoD wants to is.

What, are they worried about the warranty? Who gives a shit. Buy 30k, put Linux on them and cluster them like the Air Force did with 1700 PS3's.
 

MixMasterTang

Diamond Member
Jul 23, 2001
3,167
176
106
On a very serious note, what the hell is stopping the US Military from purchasing bulk 360 consoles from retailers just to give a big fuck you to Microsoft? Can't someone just call Walmart and be like, "Yo.. we want 30k 360's. Here is a PO#; bill the DoD."

What are they going to do with them, try to train soldiers by playing Halo 3? They were basically asking permission to develop their own custom simulators to run on the xbox360 which Microsoft said no to.
 

hanoverphist

Diamond Member
Dec 7, 2006
9,867
23
76
"We wanted to get on to the Microsoft Xbox because it only costs $300, when a PC may cost $1,000. They did not want to work with the military," Smith said, as he gave the three reasons from Microsoft why it wouldn't sell the Xbox 360 to the U.S. Army. "Number one, when they sell an Xbox 360, they lose money. It costs more to make an Xbox 360 than to sell it in the store. The only way they make that revenue up is by kids going out and buying an average of 17 of those games a year. Their concern was that the military would develop a game for the Xbox 360 and buy thousands of the boxes and buy exactly one game for each of them."

if this was a major concern, albeit 4 years ago, they should have struck a deal to pay the actual manufacturing costs instead of the 300. im sure it doesnt cost nearly as much to make now.
 

Saga

Banned
Feb 18, 2005
2,718
1
0
What are they going to do with them, try to train soldiers by playing Halo 3? They were basically asking permission to develop their own custom simulators to run on the xbox360 which Microsoft said no to.

Why would anyone need to get Microsoft's permission to develop an in-house, non-profit, non-public distribution of a custom built simulator? You can't sue someone for not breaking your license agreement if they don't break your license agreement. They don't even have to use the Microsoft SDK, they can just make their own since the SDK boxes are all just PC's anyway.

I don't see the valid legal argument for why they need any cooperation from Microsoft other than simply being polite about it.