Unity needs to completely clean house starting at the top before they can claw their way back from this. They torched the bridges without hesitation all in the name of profit and are now upset that people pushed back.No doubt he wasn't the only one driving this scheme. The top has crumbled. There are more to fall.
Would serve them right for being arrogant enough to think that developers don't have alternative choices.About the only way to be certain now is if they change the license to GPL/MIT.