Two heads are better than fourteen.

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MazerRackham

Diamond Member
Apr 4, 2002
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Okay, does anyone know what the slogan "Two heads are better than fourteen" is supposed to refer to or mean? These are BMW billboards all around SoCal, and in particular the 405 Fwy. Seen it all over.

I have been searching via Google and bmwusa.com and can't find anything about it.

Anyone know what the ads are about?!? Thanks!!

 
M

MazerRackham

Diamond Member
Apr 4, 2002
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Originally posted by: supafly
Apparently they have them in GA, too
http://forums.13x.com/showthread.php?t=114188

I'm gonna guess it has something to do with the 335i coupe with its two turbos. Although I don't see where the 14 part comes into that so... yeah.. :confused:
Click to expand...

Yeah, I kinda thought about the twin turbo thing too, but like you I have no idea how that relates to the "fourteen" part.

A mystery!!!
 
S

sisq0kidd

Lifer
Apr 27, 2004
17,043
1
81
Originally posted by: MazerRackham
Originally posted by: supafly
Apparently they have them in GA, too
http://forums.13x.com/showthread.php?t=114188

I'm gonna guess it has something to do with the 335i coupe with its two turbos. Although I don't see where the 14 part comes into that so... yeah.. :confused:
Click to expand...

Yeah, I kinda thought about the twin turbo thing too, but like you I have no idea how that relates to the "fourteen" part.

A mystery!!!
Click to expand...

Two turbos give you a quarter mile time faster than 14 secs?

I have no idea.
 
B

BoldAsLove

Platinum Member
May 10, 2005
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haha yea wtf i saw these the other day too while driving along the 405 back from ikea. It confused the hell out of me but I think thats the point, because we remember its a BMW ad. Good marketing scheme I must say.
 
ElFenix

ElFenix

Elite Member
Super Moderator
Mar 20, 2000
102,398
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i'm wondering if it has to do with BMW's 'we're an independent company and good ideas make it into our cars,' and the 'two heads are better than 14' means that things aren't discussed ad nauseum in giant committees.

of course, bmw is the company that gave us the bangle butt. so maybe 14 heads are better.
 
Zorba

Zorba

Lifer
Oct 22, 1999
15,613
11,255
136
Originally posted by: Kelvrick
Iono, but I'm also wondering wtf chrysler is thinking with their new Dr. Z ads.
Click to expand...


God I hate those adds. The worst were those stupid VW ads that were all over TV a couple months ago. I think the German companies got the idea that everyone wanted German crap and just didn't know who was making it.
 
EightySix Four

EightySix Four

Diamond Member
Jul 17, 2004
5,122
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Originally posted by: Zorba
Originally posted by: Kelvrick
Iono, but I'm also wondering wtf chrysler is thinking with their new Dr. Z ads.
Click to expand...


God I hate those adds. The worst were those stupid VW ads that were all over TV a couple months ago. I think the German companies got the idea that everyone wanted German crap and just didn't know who was making it.
Click to expand...

The v-dub thing has made it's way into the local culture around here, that stupid hand symbol is like a freakin gang-sign now.

Oh well, nothing is worse than the sublymonal ones..
 
H

hoorah

Senior member
Dec 8, 2005
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I also thought it might have something to do with the new twin turbo, going against the "no replacement for displacement" attitude, but I just can't get the numbers to line up.

Since you don't say that it refers to a specific car, I think what it means is that BMW as a company only has two entities, BMW and Mini. GM, on the other hand, has GMC, Chevy, Saab, Vauxhal, Opel, Holden, Pontiac, Buick, Cadillac, etc.

From a friend of mine who used to be a higher up at GM, that was a major concern of theirs, as the companies that only had 2 entities (Toyota/Lexus, Acura/Honda) had much lower organizational costs.

Just my take on it.
 
Zorba

Zorba

Lifer
Oct 22, 1999
15,613
11,255
136
Originally posted by: hoorah
I also thought it might have something to do with the new twin turbo, going against the "no replacement for displacement" attitude, but I just can't get the numbers to line up.

Since you don't say that it refers to a specific car, I think what it means is that BMW as a company only has two entities, BMW and Mini. GM, on the other hand, has GMC, Chevy, Saab, Vauxhal, Opel, Holden, Pontiac, Buick, Cadillac, etc.

From a friend of mine who used to be a higher up at GM, that was a major concern of theirs, as the companies that only had 2 entities (Toyota/Lexus, Acura/Honda) had much lower organizational costs.

Just my take on it.
Click to expand...


That was my first thought too.
 
I

imported_Mike

Lifer
Dec 4, 2002
18,211
1
0
GM has 8 and so does Ford. Unless you take out the main entitiy; GMC and Ford. Their other brands combine for a total of 14.
 
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MrBond

Diamond Member
Feb 5, 2000
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Originally posted by: tommywishbone
Originally posted by: Kelvrick
Iono, but I'm also wondering wtf chrysler is thinking with their new Dr. Z ads.
Click to expand...

Agreed. Bad ads. Bad character. Not funny. IMO.
Click to expand...
It's not a character, that's actually the CEO of DCX.
 
mugs

mugs

Lifer
Apr 29, 2003
48,920
46
91
Originally posted by: Mike
GM has 8 and so does Ford. Unless you take out the main entitiy; GMC and Ford. Their other brands combine for a total of 14.
Click to expand...

But then you'd have to wonder why they left out Chrysler.

I'd lean away from the 2 brands vs. 14 brands angle, because doesn't BMW stress the differentiation between BMW and Mini? So I would be surprised if they mentioned their relationship in an ad.
 
Mrvile

Mrvile

Lifer
Oct 16, 2004
14,066
1
0
Anyone see the taxis around NY lately?

Satisfectellent.
Hungerectomy.
Peanutopolis.
 
A

AbsolutDealage

Platinum Member
Dec 20, 2002
2,675
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0
Originally posted by: Mike
GM has 8 and so does Ford. Unless you take out the main entitiy; GMC and Ford. Their other brands combine for a total of 14.
Click to expand...

GM has 8 North American brands, but worldwide, they have 12:

Chevrolet, Pontiac, Buick, Cadillac, GMC, Oldsmobile, Saturn, HUMMER, Saab, Holden, Opel, and Vauxhall

EDIT: If you count Isuzu and Suzuki (the GM "network" partners), that's 14.
 
nakedfrog

nakedfrog

No Lifer
Apr 3, 2001
62,503
18,556
136
The first thing I thought was maybe motorcycles versus cars... but that doesn't make any sense either.
 
I

imported_Mike

Lifer
Dec 4, 2002
18,211
1
0
Originally posted by: AbsolutDealage
Originally posted by: Mike
GM has 8 and so does Ford. Unless you take out the main entitiy; GMC and Ford. Their other brands combine for a total of 14.
Click to expand...

GM has 8 North American brands, but worldwide, they have 12:

Chevrolet, Pontiac, Buick, Cadillac, GMC, Oldsmobile, Saturn, HUMMER, Saab, Holden, Opel, and Vauxhall
Click to expand...

Well, if it was about brands then I am sure BMW would refer to North American brands. I don't think it is about brands though...just doesnt fit quite right.
 
Z

Zach

Diamond Member
Oct 11, 1999
3,400
1
81
Originally posted by: MrBond
Originally posted by: tommywishbone
Originally posted by: Kelvrick
Iono, but I'm also wondering wtf chrysler is thinking with their new Dr. Z ads.
Click to expand...

Agreed. Bad ads. Bad character. Not funny. IMO.
Click to expand...
It's not a character, that's actually the CEO of DCX.
Click to expand...


Crazy.

"But bowing to Chrysler's history of using CEOs as spokesman, the frontman will be the extravagantly mustachioed Dieter Zetsche, former CEO of the Chrysler Group. He is now chairman of DCX's worldwide empire, which includes Mercedes Benz, Smart, Freightliner, Sterling and other truck companies."
 
ElFenix

ElFenix

Elite Member
Super Moderator
Mar 20, 2000
102,398
8,568
126
Originally posted by: Zach
Originally posted by: MrBond
Originally posted by: tommywishbone
Originally posted by: Kelvrick
Iono, but I'm also wondering wtf chrysler is thinking with their new Dr. Z ads.
Click to expand...

Agreed. Bad ads. Bad character. Not funny. IMO.
Click to expand...
It's not a character, that's actually the CEO of DCX.
Click to expand...


Crazy.

"But bowing to Chrysler's history of using CEOs as spokesman, the frontman will be the extravagantly mustachioed Dieter Zetsche, former CEO of the Chrysler Group. He is now chairman of DCX's worldwide empire, which includes Mercedes Benz, Smart, Freightliner, Sterling and other truck companies."
Click to expand...

ok, now the one where the hemi redneck goes 'sheesh, actors' is way funnier
 
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