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Two heads are better than fourteen.

M

MazerRackham

Diamond Member
Okay, does anyone know what the slogan "Two heads are better than fourteen" is supposed to refer to or mean? These are BMW billboards all around SoCal, and in particular the 405 Fwy. Seen it all over.

I have been searching via Google and bmwusa.com and can't find anything about it.

Anyone know what the ads are about?!? Thanks!!

 
Originally posted by: MazerRackham
Originally posted by: supafly
Apparently they have them in GA, too
http://forums.13x.com/showthread.php?t=114188

I'm gonna guess it has something to do with the 335i coupe with its two turbos. Although I don't see where the 14 part comes into that so... yeah.. 😕
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Yeah, I kinda thought about the twin turbo thing too, but like you I have no idea how that relates to the "fourteen" part.

A mystery!!!
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Two turbos give you a quarter mile time faster than 14 secs?

I have no idea.
 
haha yea wtf i saw these the other day too while driving along the 405 back from ikea. It confused the hell out of me but I think thats the point, because we remember its a BMW ad. Good marketing scheme I must say.
 
i'm wondering if it has to do with BMW's 'we're an independent company and good ideas make it into our cars,' and the 'two heads are better than 14' means that things aren't discussed ad nauseum in giant committees.

of course, bmw is the company that gave us the bangle butt. so maybe 14 heads are better.
 
Originally posted by: Kelvrick
Iono, but I'm also wondering wtf chrysler is thinking with their new Dr. Z ads.
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God I hate those adds. The worst were those stupid VW ads that were all over TV a couple months ago. I think the German companies got the idea that everyone wanted German crap and just didn't know who was making it.
 
Originally posted by: Zorba
Originally posted by: Kelvrick
Iono, but I'm also wondering wtf chrysler is thinking with their new Dr. Z ads.
Click to expand...


God I hate those adds. The worst were those stupid VW ads that were all over TV a couple months ago. I think the German companies got the idea that everyone wanted German crap and just didn't know who was making it.
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The v-dub thing has made it's way into the local culture around here, that stupid hand symbol is like a freakin gang-sign now.

Oh well, nothing is worse than the sublymonal ones..
 
I also thought it might have something to do with the new twin turbo, going against the "no replacement for displacement" attitude, but I just can't get the numbers to line up.

Since you don't say that it refers to a specific car, I think what it means is that BMW as a company only has two entities, BMW and Mini. GM, on the other hand, has GMC, Chevy, Saab, Vauxhal, Opel, Holden, Pontiac, Buick, Cadillac, etc.

From a friend of mine who used to be a higher up at GM, that was a major concern of theirs, as the companies that only had 2 entities (Toyota/Lexus, Acura/Honda) had much lower organizational costs.

Just my take on it.
 
Originally posted by: hoorah
I also thought it might have something to do with the new twin turbo, going against the "no replacement for displacement" attitude, but I just can't get the numbers to line up.

Since you don't say that it refers to a specific car, I think what it means is that BMW as a company only has two entities, BMW and Mini. GM, on the other hand, has GMC, Chevy, Saab, Vauxhal, Opel, Holden, Pontiac, Buick, Cadillac, etc.

From a friend of mine who used to be a higher up at GM, that was a major concern of theirs, as the companies that only had 2 entities (Toyota/Lexus, Acura/Honda) had much lower organizational costs.

Just my take on it.
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That was my first thought too.
 
Originally posted by: tommywishbone
Originally posted by: Kelvrick
Iono, but I'm also wondering wtf chrysler is thinking with their new Dr. Z ads.
Click to expand...

Agreed. Bad ads. Bad character. Not funny. IMO.
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It's not a character, that's actually the CEO of DCX.
 
Originally posted by: Mike
GM has 8 and so does Ford. Unless you take out the main entitiy; GMC and Ford. Their other brands combine for a total of 14.
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But then you'd have to wonder why they left out Chrysler.

I'd lean away from the 2 brands vs. 14 brands angle, because doesn't BMW stress the differentiation between BMW and Mini? So I would be surprised if they mentioned their relationship in an ad.
 
Originally posted by: Mike
GM has 8 and so does Ford. Unless you take out the main entitiy; GMC and Ford. Their other brands combine for a total of 14.
Click to expand...

GM has 8 North American brands, but worldwide, they have 12:

Chevrolet, Pontiac, Buick, Cadillac, GMC, Oldsmobile, Saturn, HUMMER, Saab, Holden, Opel, and Vauxhall

EDIT: If you count Isuzu and Suzuki (the GM "network" partners), that's 14.
 
Originally posted by: AbsolutDealage
Originally posted by: Mike
GM has 8 and so does Ford. Unless you take out the main entitiy; GMC and Ford. Their other brands combine for a total of 14.
Click to expand...

GM has 8 North American brands, but worldwide, they have 12:

Chevrolet, Pontiac, Buick, Cadillac, GMC, Oldsmobile, Saturn, HUMMER, Saab, Holden, Opel, and Vauxhall
Click to expand...

Well, if it was about brands then I am sure BMW would refer to North American brands. I don't think it is about brands though...just doesnt fit quite right.
 
Originally posted by: MrBond
Originally posted by: tommywishbone
Originally posted by: Kelvrick
Iono, but I'm also wondering wtf chrysler is thinking with their new Dr. Z ads.
Click to expand...

Agreed. Bad ads. Bad character. Not funny. IMO.
Click to expand...
It's not a character, that's actually the CEO of DCX.
Click to expand...


Crazy.

"But bowing to Chrysler's history of using CEOs as spokesman, the frontman will be the extravagantly mustachioed Dieter Zetsche, former CEO of the Chrysler Group. He is now chairman of DCX's worldwide empire, which includes Mercedes Benz, Smart, Freightliner, Sterling and other truck companies."
 
Originally posted by: Zach
Originally posted by: MrBond
Originally posted by: tommywishbone
Originally posted by: Kelvrick
Iono, but I'm also wondering wtf chrysler is thinking with their new Dr. Z ads.
Click to expand...

Agreed. Bad ads. Bad character. Not funny. IMO.
Click to expand...
It's not a character, that's actually the CEO of DCX.
Click to expand...


Crazy.

"But bowing to Chrysler's history of using CEOs as spokesman, the frontman will be the extravagantly mustachioed Dieter Zetsche, former CEO of the Chrysler Group. He is now chairman of DCX's worldwide empire, which includes Mercedes Benz, Smart, Freightliner, Sterling and other truck companies."
Click to expand...

ok, now the one where the hemi redneck goes 'sheesh, actors' is way funnier
 
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