[TPU] Nvidia prepares "price cuts across it's entire lineup"

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Pariah

Elite Member
Apr 16, 2000
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At least we get a little bit more choice these days. 10 years ago, we'd have 1 to 3 models per generation.

We'd also have 5 or 6 different architectures to choose from instead of two.
 

VulgarDisplay

Diamond Member
Apr 3, 2009
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Believe it or not, people use graphics cards for more than gaming. Highend gaming is an extremely small percentage of the entire GPU market. Titan is not a bang for buck champion in the gaming arena. However, compared to this:

http://www.newegg.com/Product/Produc...82E16814132010

it's an absolute bargain. For many professionals, the Titan is good enough for their line of work (same performance, no ECC RAM, no scalability) which saves them serious money over a Tesla card. That's why NVidia has sold so many Titans. Not because gamers are knocking down their front door to buy them. With Titan's unique position of uncrippled compute capabilities, the price does not need to be dropped. It's competing with no one.



Because GPU architectures are ideal for HPC while general purpose CPU's are not. Intel has the superior technology, but that doesn't matter if its the wrong tool for the job. Intel certainly has to capability to dominate the dGPU market, but it would take time to catch up and a huge upfront investment for a market that won't return enough to make that investment worthwhile.

Exactly why any professional using it is wasting their money. That and lacking support compared to an actual workstation card.
 

Pariah

Elite Member
Apr 16, 2000
7,357
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Exactly why any professional using it is wasting their money. That and lacking support compared to an actual workstation card.

Not every job that requires double precision compute requires the reduction in errors that ECC provides. Most, probably don't. How many desktop PC's use ECC RAM? Do you think that's ruining your computing experience with all the errors your "regular" RAM isn't fixing?
 

Grooveriding

Diamond Member
Dec 25, 2008
9,147
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Believe it or not, people use graphics cards for more than gaming. Highend gaming is an extremely small percentage of the entire GPU market. Titan is not a bang for buck champion in the gaming arena. However, compared to this:

http://www.newegg.com/Product/Produc...82E16814132010

it's an absolute bargain. For many professionals, the Titan is good enough for their line of work (same performance, no ECC RAM, no scalability) which saves them serious money over a Tesla card. That's why NVidia has sold so many Titans. Not because gamers are knocking down their front door to buy them. With Titan's unique position of uncrippled compute capabilities, the price does not need to be dropped. It's competing with no one.



Because GPU architectures are ideal for HPC while general purpose CPU's are not. Intel has the superior technology, but that doesn't matter if its the wrong tool for the job. Intel certainly has to capability to dominate the dGPU market, but it would take time to catch up and a huge upfront investment for a market that won't return enough to make that investment worthwhile.


I doubt it. If you're using a compute card by vocation and it's important to your work, I would expect you'd want to have the full driver support you get with a Tesla as well as the features locked out of Titan like ECC and Hyper-Q. If you're using them for professional reasons, the additional $2,500 is not going to be as significant as it is to a gamer using one for personal use. Maybe some students playing with them at home for their studies could see them as viable. The card was sold and marketed as a GeForce GTX card with some PR fluff about the Titan supercomputer to help push it.

I'd wager most Titans were sold to guys like me; gamers/enthusiasts disappointed in not seeing the big monster die card of 28nm after well over a year. We finally saw it in Titan and said to hell with it and bought one, two, three etc. even at the price of $1000 per. Then the 780 releases a few months later making the Titan look completely stupid.

It was well played by nvidia, but my smart wager is that sales of the Titan tanked in comparison to where they were before the day the GTX 780 released.

If R9 290X comes out at $600 winning in benchmarks against Titan, I think we'll find out just how much value nvidia puts on the Titans premium ;) Why not just re-purpose the majority of the Titan qualifying dies for a 780ti type card with 3GB VRAM for $600-$650 and leave a few aside to keep some Titans available for the remaining few who will still buy one at $1000. Makes more sense than continuing to try and sell a gaming-branded $1000 card slower in some cases than your own much cheaper cards and possibly slower than your competitions upcoming much cheaper card.
 

Teizo

Golden Member
Oct 28, 2010
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Looks like a GTX 750 and GTX 750 Ti are on the way. Not sure if they really need to release a GTX 780 Ti as there are already and handful of overclocked 780s out there. Just lower the price of the 770 and 780, and possibly the Titan.
 

Genx87

Lifer
Apr 8, 2002
41,091
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Would they even price cut Titan ? The card is irrelevant now and they ought to just discontinue it. My current 780s are faster than my Titans were and cost $330 less if you get the air-cooled models.

The R9 290X is going to make that card look even worse. My opinion is make the 780 a second tier card for $500 and redo the Titan as 780ti with 3GB of VRAM for $600-650.

Nvidia is going to be in a bad spot with AMD likely taking Battlefield 4 benchmarks with R9 290X and who knows how bad it will look once Mantle is released for BF4 in December. Battlefield is the game that drives upgrades because it's one players play for years and buy GPU upgrades for specifically. Nvidia did so well with the 680 at launch in part because of how they performed in BF3. Maybe we will see some deep price cuts to match R9 290X & 280X. Unless R9 290X really steals the show in BF4 making me want to switch, I could go for a third 780 with a price slash on it :D

Titans market isnt just gaming. It is for people who want HPC without the money to plop down on a Tesla.
 

tviceman

Diamond Member
Mar 25, 2008
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Looks like a GTX 750 and GTX 750 Ti are on the way. Not sure if they really need to release a GTX 780 Ti as there are already and handful of overclocked 780s out there. Just lower the price of the 770 and 780, and possibly the Titan.

There certainly is a need for a gtx 780 / 785 ti: to keep ASP as higher and offset the price cuts that are coming.
 

QueBert

Lifer
Jan 6, 2002
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I've been on the fence about AMD/Nvidia for a new card. I'm getting a 2540x1440 monitor and my card won't push it. Is there any Nvidia card around the $250'ish range that will push that resolution for gaming?
 
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thilanliyan

Lifer
Jun 21, 2005
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I've been on the fence about AMD/Nvidia for a new card. I'm getting a 2540x1440 monitor and my card won't push it. Is there any Nvidia card around the $250'ish range that will push that resolution for gaming?

Best bang for buck and the lowest card I would go for at THAT resolution would be a 7950. IIRC, there are some really good deals for 7950s lately. Keep in mind though, even with a 7950, you probably won't be able to max the IQ on every game at that res.
 

QueBert

Lifer
Jan 6, 2002
22,931
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Best bang for buck and the lowest card I would go for at THAT resolution would be a 7950. IIRC, there are some really good deals for 7950s lately. Keep in mind though, even with a 7950, you probably won't be able to max the IQ on every game at that res.

Humm was the cards I was looking at, I should probably suck it up and spend $100 more and get something with more breathing room.
 

SiliconWars

Platinum Member
Dec 29, 2012
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An OC'd 7950 will beat a 770 at that resolution. It's still almost pointless buying anything else within $100 either way.
 

Vesku

Diamond Member
Aug 25, 2005
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Not every job that requires double precision compute requires the reduction in errors that ECC provides. Most, probably don't. How many desktop PC's use ECC RAM? Do you think that's ruining your computing experience with all the errors your "regular" RAM isn't fixing?

The main issue as far as the average workstation is that, at least when I was checking on launch, cards like Titan didn't offer access to the workstation version of the video drivers. Which can be a support problem for people and small businesses running mainstream software like those supplied by Autodesk.

Cards like the 7950/70 and 780/Titan are great for budget entry to general GPU compute, though.
 

blackened23

Diamond Member
Jul 26, 2011
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^what he said. There is still value to Quadro SKUs despite the Titan existing. In fact, I think Titan is a pure gaming card basically. Keep in mind that software suites such as Adobe and 3DS max all require specific BIOS, software and drivers to enable full functionality. The Titan does not have this. You cannot use 10 bit color within the Adobe suite without a Quadro or Firepro, and the Titan cannot do 10 bit color except in D3D. Of course 10 bit D3D is useless because NOTHING uses D3D for 10 bit color.

So it isn't like you can just pop a Titan in and expect it to replicate a Quadro card. That isn't how it works.

All that said, I can't figure how this is relevant. We're discussing pure gaming cards as far as I can tell. The differentiator on the Titan is the 6GB of VRAM which makes it a highly desirable card for super high surround resolutions - I do not agree that it is a great workstation card. Titan does not replicate Quadro functionality in the relevant software programs where Quadro is used. Titan also cannot do 10 bit color in the Adobe suite (requires a Quadro). Geforce cards only do 10 bit color in D3D which is worthless because all of the professional apps which use 10 bit color have their own driver/software stacks to enable that functionality for Quadro and Firepro cards. Again, the bottom line is that Titan does not replicate Quadro; the Quadro is more expensive and desirable for workstations for this reason.
 

Pariah

Elite Member
Apr 16, 2000
7,357
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^what he said. There is still value to Quadro SKUs despite the Titan existing. In fact, I think Titan is a pure gaming card basically. Keep in mind that software suites such as Adobe and 3DS max all require specific BIOS, software and drivers to enable full functionality. The Titan does not have this. You cannot use 10 bit color within the Adobe suite without a Quadro or Firepro, and the Titan cannot do 10 bit color except in D3D. Of course 10 bit D3D is useless because NOTHING uses D3D for 10 bit color.

So it isn't like you can just pop a Titan in and expect it to replicate a Quadro card. That isn't how it works.

All that said, I can't figure how this is relevant. We're discussing pure gaming cards as far as I can tell. The differentiator on the Titan is the 6GB of VRAM which makes it a highly desirable card for super high surround resolutions - I do not agree that it is a great workstation card. Titan does not replicate Quadro functionality in the relevant software programs where Quadro is used. Titan also cannot do 10 bit color in the Adobe suite (requires a Quadro). Geforce cards only do 10 bit color in D3D which is worthless because all of the professional apps which use 10 bit color have their own driver/software stacks to enable that functionality for Quadro and Firepro cards. Again, the bottom line is that Titan does not replicate Quadro; the Quadro is more expensive and desirable for workstations for this reason.

None of this is relevant when you consider NVidia isn't marketing it for any of the purposes you just listed:

GeForce GTX TITAN: Why Best Gaming GPU is also Ultimate CUDA Development GPU


"The great thing is that developers now have the best of both worlds. They can design and optimize their applications in an environment closely resembling future deployments, but on their desktop PCs with GTX TITAN. And later, they can deploy and scale their applications on Tesla-based systems."
 

Cloudfire777

Golden Member
Mar 24, 2013
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I was gonna say "sweet!", but then I remembered that most have bought the 700-series GPU already and AMD deserve no kudos for coming dragging behind to the party many months later.

Its more of a, "this is what no competition do" since we already lived it.

But congrats for those who had the patience to wait for something like this.
 
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chimaxi83

Diamond Member
May 18, 2003
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I was gonna say "sweet!", but then I remembered that most have bought the 700-series GPU already and AMD deserve no kudos for coming dragging behind to the party many months later.

Its more of a, "this is what no competition do" since we already lived it.

But congrats for those who had the patience to wait for something like this.

Kinda like how Nvidia came dragging behind to the party with the Titan/780 release 1.5 years after the 7970, right?
 

Cloudfire777

Golden Member
Mar 24, 2013
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Kinda like how Nvidia came dragging behind to the party with the Titan/780 release 1.5 years after the 7970, right?

Or that the GTX 680 was more than good enough and sold a ton on its own ;)

So how long have Titan been alone on the market now? What about GTX 780 which is laughable that you mention "late to the party" when its miles ahead of 7970. 4 months alone on the market for GTX 780. 7 months for Titan.

Yeah, Nvidia is the one "late to the party"...

Not only does AMD lack strategy, but their fans seem to have this unability to see it too. Nvidia have been sitting comfortably this whole entire generation.
 
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SiliconWars

Platinum Member
Dec 29, 2012
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What I find amazing is that anyone thinks that 4 months of the 780 being 20% faster than the 7970 GHz is somehow better than 3 months of the 7970 (original) being 30% faster than the 580.

It's almost like they must be living in a bubble where they only see positives from one side.
 

Erenhardt

Diamond Member
Dec 1, 2012
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What I find amazing is that anyone thinks that 4 months of the 780 being 20% faster than the 7970 GHz is somehow better than 3 months of the 7970 (original) being 30% faster than the 580.

It's almost like they must be living in a bubble where they only see positives from one side.

Not so fast! Maybe 7970 have been competitive with 580 on performance, but it was priced higher! So it clearly doesn't count! ;)
 

SiliconWars

Platinum Member
Dec 29, 2012
2,346
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Not so fast! Maybe 7970 have been competitive with 580 on performance, but it was priced higher! So it clearly doesn't count! ;)

Yeah true, I forgot that the 580 was much better than the 7970 in other ways as well, like um...PhysX.
 

Demoralized

Senior member
Jul 20, 2013
294
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Hopefully all this waiting will pay off. I'm neither an AMD or Nvidia fanboy, I just want a solid card at a reasonable price. Thankfully only a few weeks left then I can get back to playing.
 

SolMiester

Diamond Member
Dec 19, 2004
5,330
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I just feel for the Eyefinity users with their CF issues after what 2+yrs....LOL, that has to be a record....
 

Firestorm007

Senior member
Dec 9, 2010
396
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I just feel for the Eyefinity users with their CF issues after what 2+yrs....LOL, that has to be a record....
Coming from the guy with the antique Nvidia graphics card. Give the AMD driver issue a rest for corn sake. I think you've hit the Guinness book of world records for crapping on AMD drivers. I'm sure all those same people with crossfire issues feel bad for you gaming on your Model T 9600GT...In your infamous words...LOL....

But seriously..It's great news all around. Competition is awesome.