I suspect that simply raising awareness about tire pressure and tuneups will help us move in a positive direction. Even modern computer controlled autos benefit from new air filters and spark plugs when required... low tire pressure is also a safety hazard, particularly on the highway in summer. Under inflated tires heat up more, increasing the likelihood of blowouts....
Excessive warmups in winter also reduce efficiency- it's now illegal here in Denver to leave your car unattended while running, not because of fuel mileage, but because of air pollution considerations... it's really the same thing.
And I have news for the energy independence crowd- it won't happen w/o radical conservation and increases in efficiency- ever. Attempting to drill enough domestic oil and/or create enough alternative energy to service our current consumption would require unbelievably huge investment, and would actually cost a lot more per BTU than petroleum or natural gas, even at current prices. Fossil fuels are the cheapest and most concentrated portable energy currently available, and will likely remain so for decades, if not forever.
Like it or not, conservation and increased efficiency are keys to future energy policy. Anything else is just pissin' into the wind... The notion that we can drill our way out of high petroleum prices is foolish in the extreme.
Big Oil wants more leases now because they're looking well down the road, and they're flush with cash. Leases obtained at today's prices will really be worth a helluva lot more in 20 years or so, so if they can flimflam us into selling cheap, now, well, it's just good business, right?