I dislike those Schwab ads, too, but mainly because they appear to be catering to dumbasses. The one where the guy is whining about wanting his broker to give him a "dog meter" to let him know whether or not to sell is a good example. Here's a clue: if you're too lazy to do your due diligence when re-evaluating your portfolio, you probably ought to just dump your money into an index fund.
Oh, and I saw a new McDonald's commercial during one of the NFL games today. It opens with this dumbass saying "Lately, I've been thinking a lot about McDonald's cheeseburgers..." What the hell? The only people I can think of who should be thinking "a lot" about their cheeseburgers are the fry cooks who're making them. If you're not a McDonald's employee and you spend an inordinate amount of time pondering their cheeseburgers, you probably need a hobby or a job.
</rant off>