Originally posted by: Wuffsunie
Originally posted by: DBL
I already supplied the answer above. Here it is again.
However, if you choose to use a reserve, you should not tell someone who asks the reserve price. The idea is to make them bid the highest amount they are willing to pay. If your reserve is $100 and you tell them, then they put in a bid for $100 instead of $120 (the amount they were willing to pay). Then someone else might come along and bid $101 and win it for that price. If you had kept it a secret and the original person puts in a bid of $120, then the second person would have bid the price up until they lost interest or eclipsed the first persons bid of $120. The bottom line is revealing your reserve price can cost you money.
Of course that whole scheme assumes regular bidding (each bid is what the new price will be set at) as opposed to proxy, which egay uses. With proxy, you'll still end up with potentially a $102 final price (minimum) using your above example.
Not true. Say you have two people who are willing to pay $120 and $118 respectively. Your reserve is $100.
If you don't tell them your reserve, then the item gets sold for $120.
If the $120 bidder emails you and you give the reserve away, he then bids $100. Now the $118 bidder comes along and wins the item for $101 or the next increment. This is simplified as the $120 bidder can bid again if time provides, but as a seller why put yourself in this situation that can only turn out worse for you?
On the other hand, if everybody on eBay understood and used proxy bidding correctly, then an unknown reserve price shouldn't make a difference. However, my experience is that most people on eBay don't understand the concept.