News Flash
Deriding Gandhi: Maxim issues apology
Jeet Thayil in New York | January 31, 2003 07:35 IST
Following a vociferous e-mail protest campaign from many thousands of people, Maxim magazine issued a carefully-worded apology for an article in its February issue that depicted Mahatma Gandhi being beaten, kicked and bloodied, in a fitness feature.
"We apologize if our cartoon depicting Mahatma Gandhi in the February 2003 issue of Maxim was interpreted as offensive," said editor-in-chief Keith Blanchard's apology, which characterised the three-page feature and its 23 computer-generated color illustrations as a 'cartoon'.
"An edgy sense of humour, laced with irony, has always been a central element of Maxim's editorial," Blanchard's note continued. "For some people, this piece may have gone one step too far."
"We at Maxim do, in fact, believe in Gandhi's teachings of peace. In fact, we chose Gandhi as the subject of our workout cartoon specifically because he is the least likely target of aggression imaginable. No offense was intended to anyone," the apology said putting an interesting spin on why it chose Gandhi for the feature.
The apology appeared at a time when Blanchard was away on vacation.
Maxim's New York office was bombarded with e-mail and phone protests, said a spokesman for the magazine adding more than 5,000 complaints arrived in the course of two days.
The apology, which will appear in the magazine's May issue, was sent to the groups responsible for organising the protests, including the National Federation of Indian American Associations, India Cause and countless private citizens.
Mahendra Joshi of the India Cause said 19,116 people had logged into the website's protest page. Around 7,000 people had gone on to lodge complaints with Maxim.
He said the magazine was clearly not expecting such a deluge of protests and had taken the only course possible.
Maxim got the message and thanks to all those who showed solidarity and voiced their anger
Maybe it is not a big issue for some but to me it is a matter of ethnic pride and religious sentiments. And we take it pretty god dammed seriously.
Part #2
MTV also warned and they will show apology in MTV India this week.
MTV India sends stinker to MTV US on Gandhi spoof
Press Trust of India
New Delhi, January 30
MTV US has taken "serious note" of the wide media criticism in India of its humiliating depiction of Mahatma Gandhi, which shows his animated clone sporting ear-rings.
"Following reports about the series, we have notified MTV US to discuss the show's content. In response, MTV US has taken this matter very seriously and feedback from them is forthcoming," managing director of MTV India, the Indian arm of the company, Alex Kuruvilla said in a statement on Thursday.
Pointing out that MTV India was entirely a locally programmed channel reflecting the tastes of Indians, he said it had no involvement in the creation or production of Clone High USA, an animated series of spoofs on Gandhi and other legends including Gautam Buddha, Jesus Christ, Abraham Lincoln, John F Kennedy and Thomas Edison.
"MTV India, which reflects the tastes and sensibilities of our local audiences, has no intention of airing the show in India," Kuruvilla said.
An episode guide at the network's website describes Gandhi as "stupid enough to take a swim in its piranha-infested moat," where 'Special Education' kids are ostracised and imprisoned.
Sarcastically describing the attempts as a part of the world's most expensive and ambitious cloning project, the website said the project is about a group of scientists creating clones from DNA extracts of dead people who have changed the course of human history.