Wow, I went into a couple of Macy's when I first started my "hunt" and they didn't carry any type of Memory Foam Pillow. They must have just jumped on the bandwagon...or they are trying them out in select locations.
Obus Forme does look interesting. Too bad they only sell them in private health care stores. I'm guessing they are probably expensive.
In terms of a generic Memory Foam pillow, I'd consider anything non-Tempur-Pedic to be generic.
On a sidenote, the "As Seen On TV" Store in the West Covina, CA is selling "The Swedish Support Pillow." I had seen it before and decided to go check it out again yesterday. It originally was $39.99 but now it's $29.99. I was not too impressed with how it felt in the store, but decided to buy it. The problem was the display was still sealed in plastic, so I couldn't tell how good it was. It felt very very solid, so I figured if you let it air out after removing the plastic it would get softer. I opened it and as I drove home in the satanic heat, I felt it. Wow! It felt really dense but quite soft. Later last night I was ready to retire and took the pillow out. It was rock hard again. I tried to "knead" it and it did loosen up a little.
The end result..I took it back today. Unfortuanately I got dinged $6.00 because they charge a 20% restocking fee. That is pretty standard for any "As Seen On TV" Store, and I knew that I might have to pay that...so it's no biggie. The funny thing is I saw a couple buying the exact same pillow right when I walked in. So I hung around outside of the store until after they left before I made my return. As I told the lady, I didn't want to hurt her business!
Anyway, I *would* (believe it or not) recommend that pillow to someone who likes an EXTRA firm pillow. I mean it did feel quite dense. It just wasn't soft enough for me. It only felt nice driving home..but that was because it was really really HOT outside (no a/c...woe is me). So this pillow is indeed temperature sensitive. So if you have a hot & big head, it'd probably start forming to it pretty quickly (and yes, I am referring to the upper body!).
So who knows...maybe if you are near West Covina and buy the pillow I had you might get it for even more of a discount! Imagine owning "the" pillow once graced by Atrac!!! (Let me be the first to vomit at that comment...heh heh).