Ok but what’s the trade off? Polio is back in style. Nah, sorry, I’ll just skip ads and not watched content with ads like I do now.
I don't think TV ads had much to do with getting the word out about the original Polio vaxx.
How can people know to talk to their doctor about a newly treatable condition if it hasn't been treatable before? Or maybe their current regimen is not really doing a great job for their condition, and a switch to something else could be a good idea (and they didn't know something else was available). Or even HIV drug commercials: showing a broad spectrum of patients, allowing the audience to identify and perhaps again, seek treatment or treatment adjustment.
I'm a very, VERY, big advocate for myself in the Dr's office. Well informed on my issues, history, treatments, side effects, etc. Over many years and many ... unique specialty visits. I've never once told my Dr that I think this new drug/treatment is something I'm interested in. And that's with 25yrs of living with a SO with a prescription pad (they agree with me, btw, that ads should be off the air).
The correct way is for the expert to be aware of the patient and their condition(s), discuss any current improvements/worsening and work together on a path forward. If it moves towards something they're not experienced in, off to a specialist referral.
The average population (walmart shopper) has no ability to go into their GP and say "I think I should take XYZ because studies have shown that patients in my cohort have a 25% increased rate of cure with it over the old ABC from Pfizer". They can't even navigate the fucking cereal isle. Pharma marketing is an inefficiency and should be nuked from orbit.