The REAL Reason ATI WANTED to be acquired by AMD

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apoppin

Lifer
Mar 9, 2000
34,890
1
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alienbabeltech.com
Originally posted by: wicka
I want to know where all the rumors are coming from saying that AMD is going to discontinue ATI's high-end graphics cards. And then in the same breath people predict the collapse of Nvidia. If ATI no longer makes high-end cards, that gives the entire market to Nvidia...

AMD Chief Technology Officer Phil Hester . . . said he had no idea where such stories could have come from.

probably AEG :p

-----------------------

Originally posted by: josh6079
quote:
...their chipset sales were lagging...


Their sales might have been, but definitely not the quality. ATi has always had a problem with getting their stuff out on as wide of a stretch as Nvidia has, but the technology they provide is of great quality. From these reports, Microsoft was interested in their innovations, not sales figures.
in case you missed it from the 2nd link:
AMD?s Turion 64 X2 technology is the only mobile processor that is optimised for the 64-bit versions of Windows Vista. AMD has worked closely with Microsoft to identify and develop key hardware components in support of Vista as well.
 

thilanliyan

Lifer
Jun 21, 2005
12,060
2,273
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Originally posted by: apoppin
Originally posted by: ronnn
Originally posted by: sindows
If this was the real reason why the merger occurred, why did AMD choose ATI over Nvidia? I thought Nvidia was the bigger player when it came to developing GPUs compared to ATI.

This way they get to visit Ontario on a regular basis!

seriously . . . what's in Ontario?
[i know ... Canadians . . . snow . . . lots of snow in Winter] :p

i would understand if they were HQ'd in Honolulu ;)
. . . or better . . . the Bahamas

:D

Haha, actually I went through Niagara on the way to NYC and New York state had HUGE amounts of snow...we in Toronto haven't had a snowfall yet so no we don't live in igloos .:p ...not that there's anything wrong with that.
 

apoppin

Lifer
Mar 9, 2000
34,890
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alienbabeltech.com
Originally posted by: thilan29
Originally posted by: apoppin
Originally posted by: ronnn
Originally posted by: sindows
If this was the real reason why the merger occurred, why did AMD choose ATI over Nvidia? I thought Nvidia was the bigger player when it came to developing GPUs compared to ATI.

This way they get to visit Ontario on a regular basis!

seriously . . . what's in Ontario?
[i know ... Canadians . . . snow . . . lots of snow in Winter] :p

i would understand if they were HQ'd in Honolulu ;)
. . . or better . . . the Bahamas

:D

Haha, actually I went through Niagara on the way to NYC and New York state had HUGE amounts of snow...we in Toronto haven't had a snowfall yet so no we don't live in igloos .:p ...not that there's anything wrong with that.
believe it or not i actually lived in a HOUSE in Hawaii with electricity and Internet cable! . . . not a grass shack :p

yeah, i know . . . igloos much farther north [and they probably don't even last the Winter, anymore]

but seriously, what would Toronto have to attract a company to buy them -- just for the location?
 

thilanliyan

Lifer
Jun 21, 2005
12,060
2,273
126
Originally posted by: apoppin
believe it or not i actually lived in a HOUSE in Hawaii with electricity and Internet cable! . . . not a grass shack :p

yeah, i know . . . igloos much farther north [and they probably don't even last the Winter, anymore]

but seriously, what would Toronto have to attract a company to buy them -- just for the location?

Oh no of course it wasn't because of the location...ATI just happened to be located in Toronto. I think Ronnn was just kidding about them wanting to visit Ontario. Also, plenty of Universities around here that provide lots of talent they could use but I think the major factor was ATI itself, obviously.
 

jiffylube1024

Diamond Member
Feb 17, 2002
7,430
0
71
Originally posted by: apoppin

believe it or not i actually lived in a HOUSE in Hawaii with electricity and Internet cable! . . . not a grass shack :p

yeah, i know . . . igloos much farther north [and they probably don't even last the Winter, anymore]

but seriously, what would Toronto have to attract a company to buy them -- just for the location?

Toronto's one of the best cities in North America. There are a number of reasons ;) .
 

apoppin

Lifer
Mar 9, 2000
34,890
1
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alienbabeltech.com
Originally posted by: jiffylube1024
Originally posted by: apoppin

believe it or not i actually lived in a HOUSE in Hawaii with electricity and Internet cable! . . . not a grass shack :p

yeah, i know . . . igloos much farther north [and they probably don't even last the Winter, anymore]

but seriously, what would Toronto have to attract a company to buy them -- just for the location?

Toronto's one of the best cities in North America. There are a number of reasons ;) .

#1 . . . Cause you live there?

:D

yes, it is nice from what i hear
[for canada]



sorry . . . just kidding . . . i couldn't resist . . . i've actually been to Toronto . . . . 70s :p
[nineteen seventies]
:Q

and i know ronnn was probably kidding :p

i'll go log out for a couple of hours now :eek:

:D
 

thilanliyan

Lifer
Jun 21, 2005
12,060
2,273
126
Originally posted by: jiffylube1024
Originally posted by: apoppin

believe it or not i actually lived in a HOUSE in Hawaii with electricity and Internet cable! . . . not a grass shack :p

yeah, i know . . . igloos much farther north [and they probably don't even last the Winter, anymore]

but seriously, what would Toronto have to attract a company to buy them -- just for the location?

Toronto's one of the best cities in North America. There are a number of reasons ;) .

Only thing I don't like is the winter weather. Other than that...it's perfect for me.
 

ronnn

Diamond Member
May 22, 2003
3,918
0
71
Toronto is good, only thing they are missing is a pro hockey team. But you can't have it all!
 

Gstanfor

Banned
Oct 19, 1999
3,307
0
0
Originally posted by: apoppin
and microsoft is a major player also that will side with AMD to tip the balance away from intel
Some of haven't forgotten that the (former) head of microsoft's directx division left m$ & joined ati just prior to r300 launching... of course he wouldn't have had anything to do with misleading nvidia over the DX9 spec while at m$, would he? ...
 

ronnn

Diamond Member
May 22, 2003
3,918
0
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Originally posted by: Gstanfor
Originally posted by: apoppin
and microsoft is a major player also that will side with AMD to tip the balance away from intel
Some of haven't forgotten that the (former) head of microsoft's directx division left m$ & joined ati just prior to r300 launching... of course he wouldn't have had anything to do with misleading nvidia over the DX9 spec while at m$, would he? ...


No he likely wouldn't have. Nvidia just got complacent and made some very poor choices. Which of course is why we are discussing why amd recently bought a company based out of Ontario. Lets not have yet another rant, rational for the nv30 - that was a few years ago now.
 

Gstanfor

Banned
Oct 19, 1999
3,307
0
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Originally posted by: josh6079
If Intel would have joined the high-end graphics segment, ATi would have had to compete against Nvidia and Intel. More competition is better for the consumers, not the corporations, so ATi made sure they would have a stable corporation by siding with AMD and carrying the support of Microsoft.

By being taken over by AMD, ati has *guaranteed* themselves a headon collision with intel while * still* having to face up to nvidia...
 

schneiderguy

Lifer
Jun 26, 2006
10,801
91
91
Originally posted by: ronnn

Nvidia just got complacent and made some very poor choices. Which of course is why we are discussing why amd recently bought a company based out of Ontario.

AMD bought ATI instead of nvidia because of NV30? yeah right :confused:

 

josh6079

Diamond Member
Mar 17, 2006
3,261
0
0
By being taken over by AMD, ati has *guaranteed* themselves a headon collision with intel while * still* having to face up to nvidia...
They won't have to face up to Nvidia. They don't exist anymore, right? Besides, Nvidia will continue to have their game-developmental relations while ATi will have DX developmental relations. I wonder which one I'd rather have....
 

sandorski

No Lifer
Oct 10, 1999
70,783
6,341
126
ATI has a lot more going for it than just the desktop GPU and/or Laptop solutions. They have a diverse array of products used in cell phones, gaming concoles, PDA's, and HD TVs. AMD probably wasn't interested much in those other Products, but they do offer value that Nvidia lacks.
 

Gstanfor

Banned
Oct 19, 1999
3,307
0
0
Originally posted by: josh6079
By being taken over by AMD, ati has *guaranteed* themselves a headon collision with intel while * still* having to face up to nvidia...
They won't have to face up to Nvidia. They don't exist anymore, right? Besides, Nvidia will continue to have their game-developmental relations while ATi will have DX developmental relations. I wonder which one I'd rather have....

They exist as AMD. And whilever AMD sells graphics, they will be up against nvidia. It's a brave company (or two desperate smaller ones) that take on nvidia and intel at the same time...
 

Nelsieus

Senior member
Mar 11, 2006
330
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0
Some of you take things too literal, and come up with weird, illogical justifcations that make no sense to the rational mind.

AMD just bought ATI, of course they are going promote and compliment ATI as much as possible, exactly like they would if they had bought nVidia instead. Why didn't they buy nVidia? Because it would have been far more expensive, and nVidia wouldn't blend as well since they tend to be a more independant company (aka better management, etc).

And secondly, Microsoft and ATI have a relationship with the XBox 360. We've heard MS compliment ATI all along. If you honestly think ATI is more special towards Vista because MS said a few nice words about them, get a clue.

It's funny how far some of you are taking pure PR and marketing rhetoric.
:roll:
 

Gstanfor

Banned
Oct 19, 1999
3,307
0
0
Its even more amusing how they will lap up ATI's PR statements, but disbelieve anything nvidia may have to say...
 

josh6079

Diamond Member
Mar 17, 2006
3,261
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And secondly, Microsoft and ATI have a relationship
Yeah they have a relationship. It's called DX10.
If you honestly think ATI is more special towards Vista because MS said a few nice words about them, get a clue.
It's more than just a few nice words. Microsoft didn't practice it's implementations of DX10 with their hardware only to give a few good words to ATi.
 

ronnn

Diamond Member
May 22, 2003
3,918
0
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Originally posted by: schneiderguy
Originally posted by: ronnn

Nvidia just got complacent and made some very poor choices. Which of course is why we are discussing why amd recently bought a company based out of Ontario.

AMD bought ATI instead of nvidia because of NV30? yeah right :confused:

You are confused.
 

Nelsieus

Senior member
Mar 11, 2006
330
0
0
Originally posted by: josh6079
And secondly, Microsoft and ATI have a relationship
Yeah they have a relationship. It's called DX10.
If you honestly think ATI is more special towards Vista because MS said a few nice words about them, get a clue.
It's more than just a few nice words. Microsoft didn't practice it's implementations of DX10 with Nvidia hardware only to give compliments to ATi.

That statement is laughable.

Microsoft has worked with nVidia on DX10 just as much as ATI.

Since you seem to be "out of the know" on how these things work let me fill you in. MS has a DX software team, who works with both nVidia and ATI. They don't give one camp anymore time than the other, though they might have filled ATI in earlier (not like it would matter at this point since Vista has been delayed long enough for nVidia to take as much time as they'd need. In fact, G80 has been finished for several months now, but that's getting besides the point).

Let's look logically at the situation and realize MS isn't as a big fanATIc like some of you members on this board seem to be. nVidia loosing out on DX10 hurts everyone from game developers, consumers, and then goes back to ultimately hurting MS. They've seen how much they can influence the success (or demise) of a generation, aka the FX fiasco, and it would be almost illegial if MS withehld pertinent info on the DX10 stanard and code. You would bet nVIdia would press legal actions.

I know coming up with whacky conspiracies seems to be fun, but take them and write a book or something. They don't belong here where intelligent members come to converse about relevant issues.

Nelsieus
 

Cookie Monster

Diamond Member
May 7, 2005
5,161
32
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Originally posted by: josh6079
And secondly, Microsoft and ATI have a relationship
Yeah they have a relationship. It's called DX10.
If you honestly think ATI is more special towards Vista because MS said a few nice words about them, get a clue.
It's more than just a few nice words. Microsoft didn't practice it's implementations of DX10 with Nvidia hardware only to give compliments to ATi.

Link?

I agree with Nelsieus. People are taking it way to literally on this matter. AMD would have benfited MUCH more by acquiring nVIDIA instead of ATi.

There are several MAIN reasons for AMDs acquisition of ATi instead of nVIDIA.
- Firstly, the industry will eventually go down the road of CPU+GPU. This was somethig predictable. In the near future, we will begin to see these "new processors" that can both achieve what CPUs and GPUs do now today. Its both economical/efficent in concept and well worth the money invested to this technology. However the major players in the industry needs to start somewhere. CPU companies lack experience in the GPU side of things. For AMD to compete with Intel was to either acquire a GPU company or began a long hard process of R&D for the technicalities of the GPU not to mention the added cost for the CPU + GPU R & D.

Obviously with the current competition with intel heating up which isnt looking so favourable to AMD and knowing Intel that has the bigger resources, AMD probably could not match Intel in terms of R&D due to lacking the money. Unlike AMD, Intel has established themselves as the major player in both CPU, chipset, and GPU business. Ther revenues are far...

continued. will finish this later. :)
 

Wreckage

Banned
Jul 1, 2005
5,529
0
0
Originally posted by: Creig
Wreckage, why do you even bother posting your pro-Nvidia/anti-ATI gossip when you KNOW it'll be debunked only minutes after you hit the "Reply to Topic" button? Seems like a waste of time to me.

Yes, appopin is being sooo fair and balanced :roll:

Even though I would hate for ATI to leave the high end market because that would eliminate competition. I will be happy when people like you, appopin, etc. are silenced. That will be the one good thing.

AMD won't come out and say what they are really going to do with ATI because that would be bad PR. All you have to do is look at pretty much every other corporate buyout in history to see what the truth will be. Some of ATI's products WILL be canceled and many of it's employees will soon be gone.

I don't much care if the fanATIcs believe me or not. In a few years they will also be out on their own. So go on with your personal attacks, I guess they are simply the last attempt to try and be brave in light of the fact that their company IS gone. There was no merger, ATI as a comany IS GONE. No more website, no more stock, no more red.

If it makes you feel better to live in denial, that's your choice. I suppose I should feel sorry for you, but then it's just a computer part and a computer company that does not care what we do as long as we spend money.
 

apoppin

Lifer
Mar 9, 2000
34,890
1
0
alienbabeltech.com
Originally posted by: Nelsieus
Some of you take things too literal, and come up with weird, illogical justifcations that make no sense to the rational mind.

AMD just bought ATI, of course they are going promote and compliment ATI as much as possible, exactly like they would if they had bought nVidia instead. Why didn't they buy nVidia? Because it would have been far more expensive, and nVidia wouldn't blend as well since they tend to be a more independant company (aka better management, etc).

And secondly, Microsoft and ATI have a relationship with the XBox 360. We've heard MS compliment ATI all along. If you honestly think ATI is more special towards Vista because MS said a few nice words about them, get a clue.

It's funny how far some of you are taking pure PR and marketing rhetoric.
:roll:

you are guilty of not reading the links

and blabbing nonsense

does this sound like pure PR?
According to Chris Jones, corporate vice president - Windows Core OS Division, Microsoft, "Microsoft will deliver a series of graphics innovations with Windows Vista that provide a customer experience that is second to none. We could not have achieved this without our partnership with ATI. From day one, ATI has played a key role in helping us design and validate the new driver model at the heart of Windows Vista, and ATI has since developed robust and performant drivers that highlight the capabilities of our new operating system."

microsoft didn't partner with nvidia:p
:thumbsdown:

so . .. when you guys game happily with Vista . . . eventually . . . know that it's CORE graphics components were designed by ATi.
:evil:

:D

happy gaming


and Wreckage . . . your 'fantasy' is becoming more pathetic than anything else . . . . i have quoted many relaiable sources . . . and you .. .

all you have done is . . .

... quote yourself :p
:thumbsdown:

over-and-over

you have no credibility