No wonder they seem to answer the same, use the same wording trying to change the language. It's not gun control, it's gun violence. Try to frame the debate and appeal to emotions. Some of this stuff is pretty sickening, try to read it all.
Article
http://www.examiner.com/article/workman-reveals-gun-control-playbook
Actual 80 page playbook
http://www.tbe.org/uploadedFiles/si...terials/Gun ViolenceMessaging Guide PDF-1.pdf
A few key gems of hilarity:
Article
http://www.examiner.com/article/workman-reveals-gun-control-playbook
Actual 80 page playbook
http://www.tbe.org/uploadedFiles/si...terials/Gun ViolenceMessaging Guide PDF-1.pdf
A few key gems of hilarity:
Advocates for gun violence prevention win the logical debate, but
lose on more emotional
terms
Alarming facts
open the door to action. And
powerful stories
put feeling and emotional
energy behind those facts.
It’s not just about words.
Powerful and emotionally-engaging images are vitally important
reinforcers of strong messages. For example, intimidating images of military-style weapons
help bring to life the point that we are dealing with a different situation than in earlier
times