Its just stupid, thats all
I mean really, which side do you think started with the "mid range card" claims? Everyone was like "OMG KELPER IS TEH PWNZORX" until they saw it barely beat the 7970, then the argument suddenly changed to what we see in this thread, to inflate the Nvidia win any way they can
Yep this is exactly what I meant, and is what makes me laugh about the whole thing... People act as if Nvidia saw the 7970 and suddenly went "LOL IT SUCKS, LETS RENAME OUR CARD TO 680!"
Its bullshit, Nvidia had all the intentions of retaking the crown long before the 7970 saw the light of day