Financial efficiency =! Performance efficiency. The myth busted in the article is about performance efficiency, not financial efficiency.
The OP (especially the title!) mentions nothing about this thread being about solely performance efficiency, but even if it did the performance efficiency of x86 is extremely lackluster for this market because you aren't getting x86 SOC, as I pointed out, that makes the system performance in this application very bad once you add in all of the space, board layout, support components, power draw, extra programming.... et cetra needed for such.
And as IDC pointed out, financial efficiency is a moot point. Not only ARM chips grew in complexity, ARM manufacturers can't go for x86,
Far from moot unless the market is willing to bear the extra costs and major loss of efficiency of having to run a chipset solution instead of a SOC solution. Judging from market trends, it isn't. If it was, the industry would most definitely develop into and optimize x86 based solutions! It really is that simple.
I think you are mixing the things here.
What you are describing is Intel selling too much performance for you, and that you, for cost reasons, need a smaller, lower performance processor for your application. In this case, Intel isn't interested in you, because Intel is a company built around bleeding technology, and you don't need bleeding edge. This has nothing to do with financial efficiency, it's just that what you need isn't what's on the shelf to buy.
This has nothing to do with me. If it was, I would be buying x86 stuff whenever I could. Oh, wait, I do. And when there is nothing x86 in the market with the features I want, I must go with what's available. Woe is me, it's almost entirely ARM. At least I can and did get a blackberry and stay out of the whole ios versus android mess, at least for a while. I would so love me a tablet that is x86, but I can and do have one! It's called a tablet PC! Oh, happy day. Too bad most people don't see it my way and won't sacrifice... what?.... FINANCES for the $1000+ tablet PC instead of a $50+ (and up) arm tablet.
We might have an answer for x86 financial efficiency in a few years, as there is a x86 manufacturer making inroads in the low cost embedded market. We'll see how financially efficient x86 can be for the low cost market if AMD survives long enough with its embedded business.
I hope so, I really do. But until then, arm is just far, far more efficient, and thus has hard-won it's current share of this market.