The Jack Rose is a staple of modern cocktail culture due to its historic background. Even just, say, 5 years ago, Laird's was seldom found just sitting on a shelf in a liquor store and now it's back to being everywhere again.
One of my hobbies has been following the "speakeasy"/cocktail industry the last few years (bars like PDT, Milk & Honey, Death & Co, Bourbon & Branch, The Velvet Hour, etc)...it's certainly held true to the hipsters that visit those kinds of bars and developed too much elitism but you can still have a good time meeting passionate bartenders and trying out new drinks and even just new liquors. One of the best things about the emergence of this industry is the all of the new liquors/bitters you can find.
tl dr; I like to drink fancy drinks. I also have stocked quite the bar over the years.