The only companies I'd want to deal with in Florida (I live in Brooksville, FL, maybe 80 miles north of Sarasota) other than Cingular/ATTWS are Alltel and Verizon. I know a couple of people in Brooksville, Tampa, and New Tampa with Sprint and T-Mobile and they just can't wait for their contracts to end because of the horrible reception, I think one actually bit the ETF to get away from T-Mo's horrible coverage. Before we jumped ship to AT&T Wireless we had Alltel and we loved the service, AT&T had a kickass deal at the time and GSM > CDMA. Everyone I know that isn't with Cingular is on Alltel or Verizon, they have great coverage and AFAIK Alltel's rates aren't too bad; don't know about Verizon's rates. Nextel has good coverage here too but the feds plan on shutting down their iDEN network to use it for themselves I think in 2008, so I wouldn't choose Nextel.