The design doesn't look futuristic though. It looks like what someone living in the 70s imagined that the future would look like.
It does a lot of things right. The price, the range, the AWD and power. Those are all great.
The design is awful. It's made out of 3mm steel. That's just unnecessary weight. The truck bed looks like it was designed by someone that's never had to throw things into a pickup truck. The visibility looks terrible.
Its absolutely not a pickup truck for someone who needs to do work and that's what Europeans use pickup trucks for. They are strictly utility vehicles here. This thing is a fashion statement for people who like 80s dystopian scifi movies.