Its funny The road intel took They took Haswell from the top down to tablets .
With the atom core they worked out the things they need to which ends with the Z2580s and Silvermont all this to get into phones with tablets as an after thought NO way has AMD positioned itself better in this space Intel already has 7 phones after oems see how quickly intel can come with new models intels is now on their short list. Temash looks good . But I am betting intels Silvermont cpu cores kick it around as for graphics in will be generation 7 intel . I pretty sure with differant power levels . If intel said Products shipping by holidays with silvermont . They will both be arriving around the same time , The fact Temash is good might put ants in intels pants as always its wait and see . As for your pricing of AMD Temash . Haswell will sell just above it on tablets the best of the best . Silvermont will sell below and I do believe intels going for some payback here and will undercut Temash by alot Intel silvermont dies cann't cost more than 6 bucks in this space intels cost . I would like to see silvermont @ $30 Haswell at $60-70 . Were every temash sets intel needs to sqeeze and sqeeze and sqeeze some more there is no intel monopoloy any more ARM sells more cpus than anyone they are the monopoly for the time being
I question how Haswell is a viable competitor in 2013 - isn't NB still a separate chip consuming 3W all on its own?
Price war only works against AMD (in theory and practice) when Intel has an equivalent product. Unfortunately, this is not the case here - Temash will have vastly superior graphics.
On cost, Intel is spending more or less $12B annually on capex for past 2 years (and refused to disclose 2013 capex) which equates to $40 per x86 processor. If this capex level is the new normal, and the company is not growing, then capex = depreciation. Obviously Intel can assign whatever cost they want to their SOCs but it could be argued that since traditional PC market is shrinking, processors destined for tablet should be included in that grosso modo $40 depreciation per processor allocation...
(Not that it matters much given AMD's $1.1B take or pay commit to Gloflo for 2013 which the more they ship Kabini's and Temashes, the more under water they become, go try to figure out how to assign cost there.

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On another subject, I found your comment on AMD's partner interesting and wrong. I know one of the principals, they are much bigger picture thinking than this....