I think enthusiast components just tend to have over-the-top names in general:
* Xion Supernova - Really not a confidence-inspiring name for a PSU.
* ASUS Maximus Formula - This one wouldn't be so bad...if not for the fact that one part of the name evokes Roman gladiators...and the other part evokes race cars.
* Raidmax Smilodon Extreme - I'm really not seeing the resemblance to a smilodon here...
* Spire Pininfarina - I'll get back to you guys on this one when I figure out what a "pininfarina" is.
* Intel Bonetrail/Skulltrail - Ooo, scary.
* OCZ Reaper - Ooo, even scarier...
* Razer Deathadder - Run away! Run away!
* Scythe Andy Samurai Master - ...
* XFX Alpha Dog XXX Edition 8800 GT - As a chix0r, I'd think I might have a hard time coming to grips with owning something with such an...awkward?...name. Same thing with the Antec "Super Lanboy". For once, can we have something called the "Matriarch", or "Black Widow", or something like that? Please?
* Creative SoundBlaster X-Fi Platinum Fatal1ty Champion (or pretty much anything with "Fatal1ty" in it) - Hey, I've got nothing against Wendel himself. Props to him for being so successful. But the whole branding thing is really tacky, to say the least.