No, they're trying to help themselves stay employed. Pretty soon everything on the planet will now or at some point have been linked to obesity, cancer, death, HIV, FIV, you name it....
Like I said, everything in moderation. 2-3 cans of soda every day is not moderation. Did you really need a report like this to tell you soda wasn't good for you? Its pretty common sense.
2-3 cans of soda is an available serving size at most fast food joints.
I used to be hooked on soda big time, so the effects are noticeable for me.
I've cheated and had a couple a day lately, and the next day I am reminded of how bad it is for me. I'm cranky, irritable, and worst off, when I eat a meal, crave sugar after it. I am re-addicted to it.
I have felt the best in my life, and a big component of that is getting off added sugar completely. It is the devil, I am convinced from personal experience. I'll allow myself a sweet desert maybe once a week, but no more soda, the concentration and dose of sugar is just too much.
While moderation is good, the key isn't to look at what will kill you, or give you cancer. It's how you feel, quality of life. People are addicted to coffee and say they "need" it but once you get them off it for a month they will say how much better they feel. It's the same with sugar, people are hooked.
The only evidence I need that sugar is an addictive drug is the prevalence of artificial sweeteners. If you're a heroin addict they give you fake heroin, methadone, to get you off it. Anything you go through withdrawal from is a drug. I had migraines for 4 days when I first got off sugar last July. But it has passed, and every day is a struggle for me to keep my body feeling good. Because the shit is everywhere and the hooks are set in deep.
Basically, I've come to the conclusion that all marketing is lies. Bill Hicks was right, marketers do nothing good for us and should all just kill themselves. Don't get your health paradigm from the marketed world of TV, or even for-profit news that everyone else watches. It's better to pay someone, as in go to school, for good info on your health. You see ads that say coke is refreshing because it's not. But since they have an addictive product and a catchy logo their marketing works. I've felt it work on me. You don't see ads reminding you that Broccoli is good for you, because it is. Everyone knows that and it's true. The truth is out there but no one is selling it because there is much more money in deception. Marketing has convinced people, or at least given them a big enough denial complex to think doing something bad is good.
People know soda is bad for you, but they drink it anyways, and pay good money for it. Why? Because we are hooked and are slaves to the cravings of our bodies. The marketing and availability from things like vending machines helps too.
In 20 years or less, sugar will be the next cigarettes. It will be demonized and we'll sue the soda companies. It'll happen. Not that I'm for that either.