Starbucks reduces price of coffee to $1, and free refills

[JEDI]

USA Today

" a $1 cup of Starbucks coffee.

With free refills, to boot.

Who'd a thunk? That's 7 cents less than the average price of the smallest cup of Premium Roast coffee at McDonald's.

Starbucks has never sold any coffee or non-coffee beverage for $1, spokeswoman Valerie O'Neil says.

So, why do it now? "We're always looking at ways to connect with the customer," she says.'


i think this cheapens the starbucks brand.

starbucks was never about price.

I can see this being a fiasco if it goes national.

What do u think?

 

[Nik]

Starbucks was always about price. How could it possibly be about taste?

 

[Rubycon]

I wonder what the kid from brooklyn thinks about this. :laugh:

 

[vi edit]

Even for a buck I'd rather grab a cup of joe from McD's. At least that doesn't taste like burnt battery acid.

Starbucks is nearly undrinkable to me.

 

[JS80]

This must be a reaction to McD's plan to take Starbuck's down. Probably not a bad time to short SBUX.

 

[nageov3t]

interesting.

I've never cared for starbucks coffee, though.

dunkin donuts ftw. I feel like a jackass ordering a venti anything.

 

[uhohs]

i think this cheapens the starbucks brand.

i think opening 23897923402 stores and them being on every block cheapens the brand
<_<

 

[halik]

Originally posted by: GuideBot
Starbucks was always about price. How could it possibly be about taste?

regular starbucks coffee sucks... dunkin donuts is much better

 

[mugs]

"i think this cheapens the starbucks brand."

I don't think anyone buys Starbucks coffee because it's fashionable to walk around with a cup with the Starbucks logo on it, so I really don't think that's a big deal.

 

[JS80]

Originally posted by: mugs
"i think this cheapens the starbucks brand."

I don't think anyone buys Starbucks coffee because it's fashionable to walk around with a cup with the Starbucks logo on it, so I really don't think that's a big deal.

it's the 3x amount of caffeine in their regular coffee that brings people back.

 

[sniperruff]

Originally posted by: halik

Originally posted by: GuideBot
Starbucks was always about price. How could it possibly be about taste?

regular starbucks coffee sucks... dunkin donuts is much better

i disagree. i think DD coffee tastes too diluted.

 

[jman19]

Originally posted by: JS80

Originally posted by: mugs
"i think this cheapens the starbucks brand."

I don't think anyone buys Starbucks coffee because it's fashionable to walk around with a cup with the Starbucks logo on it, so I really don't think that's a big deal.

it's the 3x amount of caffeine in their regular coffee that brings people back.

That's basically when I get SB - when I need a giant caffeine rush and the swill in the office just won't do.

 

[warmodder]

I like the ambiance for sitting around and drinking coffee or studying. One dollar for a cup sounds fantastic to me.

 

[StevenYoo]

but then I can't wear this shirt! http://shirt.woot.com/Friends.aspx?k=4284

 

[Duddy]

Starbucks = Burnt Coffee Store

 

[Slew Foot]

Originally posted by: JS80
This must be a reaction to McD's plan to take Starbuck's down. Probably not a bad time to short SBUX.

I started last year

Check out their stock price since NOvember

 

[ChaoZ]

Originally posted by: mugs
"i think this cheapens the starbucks brand."

I don't think anyone buys Starbucks coffee because it's fashionable to walk around with a cup with the Starbucks logo on it, so I really don't think that's a big deal.

You'd be surprised.

 

[TallBill]

Originally posted by: jman19

Originally posted by: JS80

Originally posted by: mugs
"i think this cheapens the starbucks brand."

I don't think anyone buys Starbucks coffee because it's fashionable to walk around with a cup with the Starbucks logo on it, so I really don't think that's a big deal.

it's the 3x amount of caffeine in their regular coffee that brings people back.

That's basically when I get SB - when I need a giant caffeine rush and the swill in the office just won't do.

Ninety 200mg caffeine pills for $6 for the mother fucking win.

 

[Duddy]

Originally posted by: ChaoZ

Originally posted by: mugs
"i think this cheapens the starbucks brand."

I don't think anyone buys Starbucks coffee because it's fashionable to walk around with a cup with the Starbucks logo on it, so I really don't think that's a big deal.

You'd be surprised.

Very surprised.

 

[xeemzor]

Is this similar to how a crack dealer offers first time/new users a lower price to get them addicted?

 

[theeedude]

They built more stores than there are yuppies to fill. So now they gotta appeal to the bottom feeders. Plus the economy is slowing.
It's going to damage the brand.

 

[alfa147x]

Thats cool cant wait!

 

[Manok]

i save my starbucks cups and fill them with coffee from home. Much better quality and all the prestige.

 

[Captante]

Lowering the price to $1 might or might not be a good idea, but IMO Starbucks biggest problem is being seriously over-priced for the size of the serving you get so its a step in the right direction at least.

 

[AnonymouseUser]

Originally posted by: JS80
Probably not a bad time to short SBUX.

The best time was when Jim Cramer was pumping it on Mad Money in 2006.