Square is kind of strange too. Tomb Raider sold 3.4million copies in the first month of release which is quite a lot by many standards and they called it something of a failure because they had the unrealistic expectation of 6million. They need to understand that a game is not unsuccessful because they set a goal that was highly unlikely to be reached.
One thing I've been curious about in regard to Square-Enix's number is... how are they dispersed among all
types of sales. The biggest reason why I bring this up is AMD's Never Settle promotions. Square-Enix has had a
huge presence in those promotions as Sleeping Dogs, Hitman: Absolution and Tomb Raider were all available through it. So, does the 3.4 million count however many license keys AMD had to buy to supply their promotion? Those keys are most likely at a significantly lower rate than what we expect ($60 per game), and if so, are we misjudging Square's disappointment?
Don't get me wrong, because I think Square is being a bit crazy too, but maybe there's something more to it.
Well part of Square's problem was the FF7 fluke.
FF7 was like their Wii, their one hit mainstream wonder, for reasons unknown to me.
Final Fantasy VII may have a pretty bland story that's full of more anime tropes than anyone would care to admit, but it's not a downright awful
game. I think a lot of its success is due to it being the first "3D" Final Fantasy, and the release on a completely different platform. Who was a fan of Final Fantasy VI and
did not jump ship from Nintendo to Sony after SquareSoft changed companies? I know I did! I remember being so disappointed after seeing all the screenshots in Nintendo Power for the Ultra 64's Final Fantasy game.
I also wonder if Cloud worked for a lot of people because he was similar in Crono in regard to his silent demeanor. When characters aren't simply played out in front of you, you are given a chance to sort of become that character. It's especially helpful if you can make decisions in the game
regardless of whether they have game-changing effects. I mean... who didn't love going on a date with Barrett?
It makes perfect sense if you realize no amount of money is enough money for companies and stockholders these days. No one is happy with just making a profit. It has to be HUGE profit.
The industry is killing companies. The smaller private companies are doing just fine.
Heh... I actually got into a discussion about this with my boss (used to own his own company) the other day. I've noticed that a lot too, and it's usually quite baffling. Some analysts predict that a company will make
x dollars, but it ends up making about 95% of that. Their stock price ends up taking a hit so quickly that it almost seems way too hasty. For example, Intel got hit a year or two ago after their "weak" numbers (note, we're talking about a few hundred million off their billions in revenue

). What investors need to know is (1) if the company realizes why their profits may not be as strong (2) and what they're going to do to adjust. Going back to Intel, they put a ton of effort into their low-power mobile line in an effort to stem the Arm tide.
However, I don't know if it's fair to just cast
any business in that light. The Japanese are
very different than us in regard to their culture. Look at when Iwata and the rest of the Nintendo execs took a pay cut due to their poor financial results. You would
never see that here. I get the feeling that the Japanese certainly want to see a business be successful (i.e. not lose money like Nintendo is right now), but I don't know if they're nearly as obsessive over a constant rise in profits like we are in America.
EDIT:
Core Audience?
You mean the japanese teen boys who like annoying emo heroes and sluts in school girl outfits?
Final Fantasy has been lacking in a bit of
this lately.