Intel's claims point to ICL having a bigger increase over SKL than Zen 2 does over Zen/Zen+. Leaked Geekbench results support those claims. The gap between the two is unclear, but I think it's pretty certain that Sunny Cove will have the edge compared to Zen 2, small or not.
As far as I know, AMD never gave an 18% figure. They said 15% in Specint 2006 and 13% in Cinebench, not sure whether that's compared to PR or SR. Intel's 18% is an average that comes from multiple benchmarks, like Cinebench, Geekbench, Spec 2017, and several others.
Your accusations seem unfounded. If anything, I'd sooner believe that AMD changed their slide to point out the 15% Specint 2006 increase instead of the 13% Cinebench increase to look better compared to Sunny Cove. We have older slides that used the smaller Cinebench increase that were changed "last-minute" to use 15%...I also see nothing wrong with Intel including workloads where AVX512 plays a part.