I got some sleep and played around with the 50% improvement, I think I'm thinking this clearly.  If not, please correct.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
  | CU  | Watt  | FPS  | Perf/Watt/CU  | 
1  | 40  | 225  | 100  | 0.0111111111  | 
2  | 40  | 150  | 100  | 0.0166666667  | 
3  | 40  | 225  | 150  | 0.0166666667  | 
4  | 80  | 225  | 300  | 0.0166666667  | 
5  | 80  | 300  | 400  | 0.0166666667  | 
6  | 80  | 275  | 366  | 0.0166363636  | 
7  | 64  | 275  | 293  | 0.0166477273  | 
 
So, row 1 is the baseline 5700xt with an imaginary 100 fps, last column is the efficiency normalized to per core.  Then just to convince myself that my numbers are correct, row 2 and 3 shows 2 different ways to get a 50% improvement.  2 is if the power usage have a 50% improvement (150 + 75 = 225), with everything else the same.  We get 0.0167%, which is 50% better than 0.011%.  Row 3 is if I kept the power the same and then bump the performance by 50% (100 + 50 = 150), we see the same 0.01667%.  Now that I convinced myself that the excel is valid, then let's take AMD's word about a 50% improvement and apply it to potentially what big Navi could be.  Row 4, is big Navi with 80 CU and with the same Watt, we need a FPS of 300 to get to the 50% improvement.  That's really high.  But we also know that they'll be bumping up the power, so arbitrarily say 300 Watt.  Row 5 would require a 400 fps to get to the 50% improvement per CU.  Row 6 is if we dial down the power to 275 Watt.  All crazy high FPS, so maybe it's not a 80 CU.  Row 7 is for a 64 CU at a reasonable 275 Watt, which still require a 293 fps to get to the 50% improvement.  The 3080 is only around 200 fps...so what's up with 50% improvement?
Here's what the numbers would look like if we're not normalizing to the CU and instead just look at the entire GPU.
                                                                                                                                                                                                                                                                                                                                                                                                          
  | Watt  | FPS  | Perf/Watt  | 
1  | 225  | 100  | 0.4444444444  | 
2  | 150  | 100  | 0.6666666667  | 
3  | 225  | 150  | 0.6666666667  | 
4  | 300  | 200  | 0.6666666667  | 
5  | 275  | 184  | 0.6690909091  | 
 
Row 4 and 5 is big Navi with some Watt and FPS estimate.  These are much more reasonable numbers, but then the 50% is not from IPC improvement, but rather from 40 -> XX increase in CU mainly.