Sony is working on an as-yet-unannounced new gaming console, former AMD employees say, and the processor designer may play a key role in the new product.
AMDs graphics technology is already used in Microsofts XBox 360 console. However, Sonys PlayStation 3 introduced in 2006 relies on graphics technology from Nvidia.
For the full story, click here to read our profile of Advanced Micro Devices from the March 12 issue of FORBES magazine.
AMD declined to comment on the project. Sony Chief Transformation Officer George Bailey also declined to discuss Sonys new console, or even acknowledge its existence.
However, at AMDs analyst day last month, AMD Chief Financial Officer Thomas Seifert identified gaming as one of several trends that will drive revenue growth at AMD in 2012.
Link: http://www.forbes.com/sites/brianca...w-console-in-the-works-amd-building-graphics/
AMDs graphics technology is already used in Microsofts XBox 360 console. However, Sonys PlayStation 3 introduced in 2006 relies on graphics technology from Nvidia.
For the full story, click here to read our profile of Advanced Micro Devices from the March 12 issue of FORBES magazine.
AMD declined to comment on the project. Sony Chief Transformation Officer George Bailey also declined to discuss Sonys new console, or even acknowledge its existence.
However, at AMDs analyst day last month, AMD Chief Financial Officer Thomas Seifert identified gaming as one of several trends that will drive revenue growth at AMD in 2012.
Link: http://www.forbes.com/sites/brianca...w-console-in-the-works-amd-building-graphics/