It was in Freakonomics or a simliar type of book, where it studied two groups that were asked to donate money to Africa.
One was basically "60% of African kids go hungry at night, 5 million will die in the next year from starvation, etc."
The other was "Meet Sarah, she is 5 years old and will go hungry tonight along with her 3 year old brother"..
And the latter was the one that got more money donated.
Any help is appreciated!
One was basically "60% of African kids go hungry at night, 5 million will die in the next year from starvation, etc."
The other was "Meet Sarah, she is 5 years old and will go hungry tonight along with her 3 year old brother"..
And the latter was the one that got more money donated.
Any help is appreciated!