I'm with you, a 5-15% performance improvement from a 40% overclock seems really low. But the way I see it, the NB in K10 processors should have always been running at a 1:1 ratio with the CPU clock. AMD needed every ounce of extra performance to be able to catch up with Intel's offerings, so even a small 5% increase helps. But for various reasons, they kept the frequency low at 2GHz.
And it's likely BD will have a higher clocked NB, possibly run it at a 1:1 ratio with the CPU core. If I'm not mistaken, the L1 and L2 caches in BD were cut in half (for lower latency?) compared to K10 processors, in this case a higher clocked NB/L3 cache would be more desirable, and the performance gain would be more significant. In Anand's test, Deneb showed a linear increase from 2GHz to 2.8GHz NB clocks, then the performance gain tapered off at 3GHz. DB may be different in that it could end up benefiting more from extreme NB clocks.