In my case, I look at what Intel did in starting with an impressive architecture as a "base" for future designs, that base was Core/Core2 and they improved from there. AMD is taking a more radical approach with BD, it's actually a risk for them, especially considering they are the underdog and they are behind on pure performance and performance/watt.
That's why I find BD more interesting as an architecture, because we already know Intel is ahead, but we want to see can AMD catch up, or at least close the gap in some area. One area I'm pretty positive about, is that BD may improve performance/watt tremendously compared to current K10.5 designs.
This is more likely to happen in my case, because English is a second language for me and I can't explain my thoughts as well as I should. That's why in most cases I prefer to lurk but some subjects/threads pull me in like a magnet, I feel compelled to post something there