The truth is that .. sooner or later import trucks will take over the market, it has already taken over 40% of the market, at the same time that Ford have registered record lost, GMC is still doing OK.
The only reason why the switch is slower in the truck domain, is because most of truck buyers are located in red neck america, and it will take a little longer for them to make the switch ..
on the long term, I do not see any domestic auto manufacturer surviving this battle, there will either be bought up, like Chrysler, or they will just simply go out of business...
The better product is the only product that will survive in a free market..