All I can say is this writeup is pretty much correct. He is saying that people that like AMD just because they are AMD are hurting AMD.
I don't know what the author was hoping to accomplish by this, as anybody that has an open mind will not just say "I'm gonna only buy AMD because they are AMD"
I mean, look at all the people in these forums that have stopped going AMD to put together an Intel system. I am the same way, If I needed a new rig today, I'd go Intel. I still understand why some would pick AMD today, cause you do still save money.
I guess this article is targeted at the 2 "true" AMD fanboys or something.