Stuka87
Diamond Member
- Dec 10, 2010
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Cards like the GTX 480, GTX 580 are huge monolithic chips with a high cost of production. They need to be expensive to justify there existent because they need a higher cost to justify their efforts to create and manufacture. Due to how yields work with larger chips, the cost of production for larger chips is not linear with a cost of production of smaller chips. It is improportionally more expensive. The engineering in terms of R and D is also much more difficult. It is why Nvidia has since abandoned until recently again(done when the nod is mature) launching flagship first and selling at volume. The GTX 480 was an example of this and vega to an extent as well.
I am not sure you understand the definition of monolithic. Nearly every modern GPU made in the last 20 years is monolithic (chips with HBM are not considered monolithic).
The fact is, nVidia had the price for the 480 and 580 high already. AMD released a faster GPU, so naturally they would price it higher. Saying AMD is the reason GPU's went up in price is not really correct. And for reference, $500 in 2010 when 580 launched is equivalent to $580 now.
