I don't think the point of the APU's is to compete with systems with discrete GPUs.
If you go to Costco, Best Buy, Sam's, or even NewEgg you'll find the majority of systems that are selling, sell with nothing but integrated graphics.
Most users are not even going to think much about getting a discrete graphics card for their new computer, in the same way that most people don't go out and buy brand new rims and tires for a car they just bought. Some do, yes - the enthusiasts, but the vast majority do not.
Given that simple fact and the price points, most users are going to get a far better experience out of an A10-5800K than they will even a core i3, and unless you buy top of the line i3 you're getting an HD 2500 (i3-3220) not the HD 4000 (i3-3225) bandied about here.
Talking about discrete GPUs with APUs is nonsensical to me, no question that if you're getting a discrete GPU then AMDs APUs are not a logical choice (unless you're getting a low end GPU like the 420 / 620 etc, which do sell quite a lot - and are a big fail compared to AMDs APU).
But I would think for an OEM or any vendor selling lower end systems where price is critical, the AMD APU's are kind of a no-brainer from a user experience perspective. The only reason they would not want to sell them imo is because they disrupt the price tiers at the lower level.
This is the one place where AMD should still be dominant, but because every reviewer and enthusiast insists on putting the APUs up against intel machines with discrete graphics, they all then conclude that it's slower. Yeah the CPU is slower, but the overall platform is faster - when setup to reflect its target market.