The memory interface shouldn't have been an issue due to the improved compression. It also should have been faster per clock. Why does the 380 beat the 280, while the 380X loses to the 280X? Why does this card even exist? This is easily the worst card released since... I don't even know. in the last 10 years at least easily.
Let me help you with that assessment.
GTX760 launched June 15, 2013
GTX960 2GB launched as a replacement Jan 22, 2015 (+577 days)
Performance increase of 14-16%, which has now turned to a measly
12%.
vs.
GTX960 2GB launched January 22, 2015
R9 380X 4GB launched November 19, 2015 (+301 days)
Performance increase of 28% from the same review.
That means R9 380X offers double the VRAM of the standard 960 version and offers 2-2.5X the performance increase relative to the 960 that 960 offered relative to the 760 -- and all of this happened in a far shorter time-span. Between R9 380X and GTX960, which card failed miserably in price/performance given the time-frame that it took to come out, had a ticking time-bomb VRAM bottleneck on day 1?
380X isn't going to set the world on fire at $229 but 960 was a far worse videocard release in 2015. Too bad so much of the
North American media is in NV's pocket.
Let's not even get started on the $150 GTX950 2GB.
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Glad to see someone at AMD came to their senses and priced this card at $229. With $20 MIRs, in an objective PC world, this card should kill GTX960.
A 365mm2 (Tonga) chip beating a 225mm2 (GM206) by only 15-20% and the 225mm2 has way more OC headroom to cut the gap to a negligible difference.... ouch. Also considering that 4gb 960's are starting at $170 after MIR, $230 for 380x isn't going to shift any opinions and sway anyone who was on the fence. Might as well spend an extra $50 to get 390/970 performance (and a free game with the 970).
Without question R9 390/970 are worth the extra $50 right now, albeit I hardly saw the same argument made on these forums for the R9 290 vs. 960. Hmmm. Anyway, not sure why die sizes have anything to do with what the consumer pays though. Certainly perf/mm2 metric didn't help HD4000/5000/6000 series in the eyes of most consumers. In many games the 960 is getting rekt by a stock 280X so your overclocking argument doesn't work at all since R9 380X can also overclock 10-15%, not to mention
960's early DX12 benchmarks are less than stellar to put it mildly. Once the 380X cards drop to $199, it's going to put huge downward pressure on 950/960 prices. We are still many months away from 16nm GPUs which means 380X will be around for at least 6-8 months and right now NV has no answer to this card unless they introduce a 960Ti, which wouldn't be a shocker
As a side-note, certain sites that were pushing GTX960 2GB by giving it Silver/Gold Awards blatantly ignored 2GB VRAM bottlenecks on certain cards. #EXPOSED