The 280X might only be faster in that relative chart because the 380 tested only had 2gb of Vram. There are 380 cards with 4gb of vram
Plus, the 380 and 380X are GCN1.2, which I'd rather have now than a 1.0 card.
So many people on this forum are still living in this magical land where GCN 1.0 is crap and GCN1.2 is some savior. 280X has been and continues to be better overall than R9 380 4GB. There were 1-2 games there 285/380 would win and everyone started shying from recommending the 280X. Wrong move for the last 12 months and nothing has changed. This is a November 9, 2015 review. 280X is still on top.
When R9 390 is hovering around $280-290, who is going to buy a 380X for $250? Also, 970 is too close to the 380X. If AMD wants to make something happen, 380X has to be below $250. R9 280X was
$299 more than
2 years ago. Releasing a card that's barely 7-10% faster for $249 2 years later at the end of the 28nm generation, without HDMI 2.0 or an cool new features, is an epic fail. :thumbsdown:
AMD needs to make something happen. Let's think about how the Fury would have done if it was priced at
$499 with a free AAA game 6 months ago. This is the same situation that would face the 380X. $50 price difference of $199 vs. $249 is the difference between having a killer card and a card many people will skip automatically.
R9 380X vs 280X will have,
Higher performance
4x more ACEs = faster DX-12
1GB more ram
Lower TDP
FreeSync support
True Audio
The competition for R9 380X today is not R9 280X. Gamers didn't buy a <$250 after-market 290 over a 960 2-4GB despite the 290 pummeling 960 into the ground, but now they are going to buy a $250 R9 380X that's worse than a 290? How does that make sense?
It's also possible to find a 960 4GB for
$170 without much effort. That's a 47% price difference. Guess which cards are destroying AMD's market share the most? 960 and 970. A $199-209 380X neutralizes both of those cards and disrupts the market completely but a $249 R9 380X does nothing to change things for AMD.
Unfortunately it's just not that simple. If this card is to make a difference, AMD needs to market it -- and market it well, not put a bunch of monkeys in a meeting room and use whatever they draw/smear on the whiteboard as the "marketing strategy".
I call AMD's new strategy starting with Fiji the "Wii U" strategy - kill it with high price and lack of value. The old AMD would have never released 3 cards that all 3 failed miserably in price/performance. AMD needs some balance by offering catering to price/performance gamers or it's never going to move market share against GW's marketing and AMD's drivers suck mantra.