R9 380x rumor and speculation thread

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Headfoot

Diamond Member
Feb 28, 2008
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Or better yet, sell the GPU patents to Intel and let Intel curbstomp Nvidia. That would be the best :D

Any cross licensing agreement worth its salt would bind successors and assigns so this exact situation couldn't happen
 

3DVagabond

Lifer
Aug 10, 2009
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Yes but 384bit mem controller is still there. why not use full potential?
costs for PCB would be higher but 1 less gig of memory would compensate that compared to 4GB 256bit version.

Who says it's still there? If it is, then that would give more argument towards using it. I don't think it is, though.
 

3DVagabond

Lifer
Aug 10, 2009
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This is what I've been saying about amd this whole time. The underlying idea is good. The execution is a joke.

Execution isn't a joke. It's not effective because they operate like they are selling to themselves, or someone with more knowledge than the regular public actually has. They just overestimate the general intelligence. They don't realize it's far more effective to feed them massive doses of a couple of insignificant details than large a amount of information.
 

3DVagabond

Lifer
Aug 10, 2009
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Agreed with a lot of this post, but woof that is some sour grapes at Nvidia.



I personally don't see AMD benefiting from this attempt to shake off the value image. It's basically burned on them at this point. For too long they sat smiling in their perf / cost crowns.

What they need to do is drop the AMD name and bring ATI back. With a decent product and a higher price point, people might just remember the ATI of old, and gladly pay the cost of admission (I know I would).

Or better yet, sell the GPU patents to Intel and let Intel curbstomp Nvidia. That would be the best :D

Companies do it all of the time. Samsung used to be a cheaper brand. Actually you can look at early Japanese marketing strategy, which was cheaper and smaller, and Korea too. Volkswagen was considered a cheap car.
 

tential

Diamond Member
May 13, 2008
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Execution isn't a joke. It's not effective because they operate like they are selling to themselves, or someone with more knowledge than the regular public actually has. They just overestimate the general intelligence. They don't realize it's far more effective to feed them massive doses of a couple of insignificant details than large a amount of information.
If you don't understand how to sell your product as a business then your whole existence is a joke. Not understanding your target market is ridiculous. You can use whatever nicer words you want to describe the situation that's Ok.
It's the epitome of incompetence to me.

You can have a horrible product sell well with great marketing. Vice versa is much harder. see amd for examples.
 

tential

Diamond Member
May 13, 2008
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I don't think AMD know what Marketing means.

I'm not kidding sometimes I just want to drive down to their office and ask them what in god's name they are doing?

I know I live only 10 minutes away, but I could do a better job working from home on my Core 2 Duo laptop than that marketing team.

No joke, I would actually take that challenge any day of the week. At year end, there is no way I do worse.
 

railven

Diamond Member
Mar 25, 2010
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Any cross licensing agreement worth its salt would bind successors and assigns so this exact situation couldn't happen

With the GPU section sort of getting spined-off, one can only hope a private investor would license tech (hint-hint, Intel :D), or infuse enough investment to just take it off AMD's crippled hands and we get ATI back.

I GOTTA BELIEVE!!!

Companies do it all of the time. Samsung used to be a cheaper brand. Actually you can look at early Japanese marketing strategy, which was cheaper and smaller, and Korea too. Volkswagen was considered a cheap car.

Samsung used to be "cheap" in comparison to say Sony, but it was still never a "value brand." When there are only two players in the field, you don't really have the luxury of "re-inventing" yourself just by charging more money.

Granted, AMD has great products IN THE GPU, but that doesn't change their perception in multiple other fields they tried to enter (SSD/RAM) and you can't just erase their CPU mind share (in servers/mobile/desktop). Why I said the AMD name is the anchor on their GPUs. VW/Kia are still considered "cheap" cars (at least in the US.)

If you don't understand how to sell your product as a business then your whole existence is a joke. Not understanding your target market is ridiculous. You can use whatever nicer words you want to describe the situation that's Ok.
It's the epitome of incompetence to me.


You can have a horrible product sell well with great marketing. Vice versa is much harder. see amd for examples.

I think that is the kicker. Example: I see a heavily favoring AMD poster in some threads who WANT to buy an AMD product, but they can't. There are multiple reasons why, and a lot of it ties back to AMD's lack of presence. A confident company doesn't have to beg people to take their products.

I mean, look at Intel, they basically paid everyone and their mother's just to get a mobile (phone/tablet) presence. That is a shaker/mover, AMD on the other hand reminds me of the PC Doctor's ads. "Please try my product."
 

Techhog

Platinum Member
Sep 11, 2013
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Must every AMD thread turn to doom and gloom? Should we ask the admins to change the name of the board to "Death of AMD Discussion"?
 

lilltesaito

Member
Aug 3, 2010
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Must every AMD thread turn to doom and gloom? Should we ask the admins to change the name of the board to "Death of AMD Discussion"?

AMD is not allowed to have anything positive here, didnt you get the memo?

I was thinking how this R380x might be a nice mid range card but why stay on topic about the card when you can but a negative spin on AMD.
 
Oct 27, 2012
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AMD is not allowed to have anything positive here, didnt you get the memo?

I was thinking how this R380x might be a nice mid range card but why stay on topic about the card when you can but a negative spin on AMD.

I agree its annoying, look at a thread about a new card two pages in its all about Amd is dead insert reasons here and then the fanboys go to war...
 

RussianSensation

Elite Member
Sep 5, 2003
19,458
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AMD is not allowed to have anything positive here, didnt you get the memo?

I was thinking how this R380x might be a nice mid range card but why stay on topic about the card when you can but a negative spin on AMD.

It could be relative to the GTX960, which isn't saying much because 960 is an overpriced/underperforming turd. In Fable Legends DX12 demo, a reference 290X is 2X faster than the GTX960.

1080pi7.png


Having said that, for US customers, I will continue to recommend a $230 after-market R9 290 over waiting for the 380X which is rumored to launch in October. R9 290 is available now, with known performance, 64 ROPs, massive amounts of memory bandwidth and 8 ACEs.

I can't see at what price the R9 380X has to launch to be a better deal than a $230 R9 290. Also, even when R9 290 is discontinued, we should start to see R9 390 prices trickle down to the $250-260 mark, as the card is already selling for $280. As a result, as I alluded earlier, the small window of opportunity for R9 380X to make any kind of significant splash is closing quickly.

For international markets though where R9 390 is way more expensive, I can see 380X slotting in nicely between a 380 and a 390 but AMD is sure taking their sweet time executing on this strategy...
 
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Rvenger

Elite Member <br> Super Moderator <br> Video Cards
Apr 6, 2004
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Its been noted on OCN that this card is exactly half the performance of a Fury X. These should be able to overclock much like Tahiti so two of these in crossfire (When working) may smoke a Fury X.
 

happy medium

Lifer
Jun 8, 2003
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Its been noted on OCN that this card is exactly half the performance of a Fury X. These should be able to overclock much like Tahiti so two of these in crossfire (When working) may smoke a Fury X.

I just checked over some benchmarks and the 380 is half of a fury x.

I would think this card will be half of a 980ti. That puts it faster than a 380 but sometimes slower than a 290.

I'm guessing 290 speeds.

index.php
 
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.vodka

Golden Member
Dec 5, 2014
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These seem to be a blower of hell, reference 290 and 290x pair there. Abysmal performance from excessive throttling.

Have a look at the 390x, that's a well cooled 290x with a little overclock on both the core and memory, putting up results near the 980 as it should be. A well cooled 290/290x would be quite near that 390x, too.


So, no. At best you'll get better than 280x, probably near 780 performance from a full 380x/Tonga, not the 290's.



BTW, it's been what, a month and a half since we came across these pictures of the 380x? Where the hell is that card?
 
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Mondozei

Golden Member
Jul 7, 2013
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I highly doubt it'll be at 290 in terms of performance. I agree that the 780 is probably a closer range.

That being said, if they price this at 229 or so, it'll be a great GPU for a great price. AMD has also learned its lesson since the reference 290/X cooler fiasco from 2013.

The 380X will likely just consolidate AMD's dominance in the sub-300 GPU space.
 

Erenhardt

Diamond Member
Dec 1, 2012
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These seem to be a blower of hell, reference 290 and 290x pair there. Abysmal performance from excessive throttling.

Have a look at the 390x, that's a well cooled 290x with a little overclock on both the core and memory, putting up results near the 980 as it should be. A well cooled 290/290x would be quite near that 390x, too.


So, no. At best you'll get better than 280x, probably near 780 performance from a full 380x/Tonga, not the 290's.



BTW, it's been what, a month and a half since we came across these pictures of the 380x? Where the hell is that card?

Probably waiting for 290, 280, 280x, 285 stock to dry up. :p
 

happy medium

Lifer
Jun 8, 2003
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I looked at the specs more closely and noticed that the 380x is the same as the 280x without the 384 bit bus, but has 1gb more vram that I doubt you'll ever use.

New guess is 6% faster than a 380 or as fast as a gtx960 max overclock.
 
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richaron

Golden Member
Mar 27, 2012
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I've been wanting to buy a Tonga based GPU for a long time. First AMD only offered a 2GB cut down chip with cut down memory interface, then they drip feed us 4GB almost a year later, and now after another few months later we can finally get a full chip on a cut down memory interface. Yay. I don't think we should be thanking AMD for refusing to sell us this up until now.

I wanted to buy this card a long time ago, and AMD is still refusing to release this GPU in it's full potential. I wanted to upgrade, but I don't need to. Guess I'll be waiting to 14/16nm like everyone else.