Don't get me wrong. I couldn't care less how good of a deal it is for AMD. They are the ones who were dumb enough to reduce the price of the 290's instead of releasing the 390's last year when (or if they were really smart before) the GM204 hit. They did the same thing with the 7900's. You could get a 3gig 7950 for $200 in the 4th Q of 2013 IIRC. That was while people were mining with them too.
AMD needs to keep the engineers designing and building new product and get some people in marketing whose job it is to sell stuff. Engineers are way to inside the box thinking to be effective at sales.
For example, how many times do we hear that AMD is selling old tech because they stick with the GCN naming while nVidia goes from Kepler, to Maxwell, to Pascal, to Volta? People assume they are getting the same old thing from AMD and something entirely new and improved and exciting and rave and hype on from nVidia. In reality the industry still hasn't caught up too GCN yet. It's had hardware capability just sitting there waiting for Windows to take advantage of it. DX12 is here and AMD doesn't have to change their hardware at all to take advantage of it.
Meanwhile, despite claims that nVidia hardware has been DX12 capable since Fermi, we don't even know whether or not Pascal is going to be able to completely take advantage of DX12 in hardware. So nVidia with their marketing machine convince everyone that it doesn't matter. By the time you need it we'll have it and you'll want a new card by then anyway. And if we don't have it we'll emulate it in software. And because you know we are absolutely awesome with drivers and software (because we have everyone tell you that we are) you just know we'll do it. And it'll be even better than having hardware do it directly. Even though that's 1/2 the point of DX12, but don't worry. Here buy another card now anyway. We'll let you know when you need a new one.
AMD needs to keep the engineers designing and building new product and get some people in marketing whose job it is to sell stuff. Engineers are way to inside the box thinking to be effective at sales.
For example, how many times do we hear that AMD is selling old tech because they stick with the GCN naming while nVidia goes from Kepler, to Maxwell, to Pascal, to Volta? People assume they are getting the same old thing from AMD and something entirely new and improved and exciting and rave and hype on from nVidia. In reality the industry still hasn't caught up too GCN yet. It's had hardware capability just sitting there waiting for Windows to take advantage of it. DX12 is here and AMD doesn't have to change their hardware at all to take advantage of it.
Meanwhile, despite claims that nVidia hardware has been DX12 capable since Fermi, we don't even know whether or not Pascal is going to be able to completely take advantage of DX12 in hardware. So nVidia with their marketing machine convince everyone that it doesn't matter. By the time you need it we'll have it and you'll want a new card by then anyway. And if we don't have it we'll emulate it in software. And because you know we are absolutely awesome with drivers and software (because we have everyone tell you that we are) you just know we'll do it. And it'll be even better than having hardware do it directly. Even though that's 1/2 the point of DX12, but don't worry. Here buy another card now anyway. We'll let you know when you need a new one.
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