Any reasonably decent aftermarket R290 with a non-reference cooler will probably give you a lot more tolerable thermals/noise levels. If that (poor?) reference cooler allows a 15-20% core clock OC I cant wait to see what non-reference cards will be able to do.
I can understand the value proposition of those 3 games NVIDIA is offering, but I am not really interested if I can have similar performance for $100 less ($200+ less if you go multi GPU)... and nothing stops AMD from offering a new Never Settle Bundle for R2xx cards soon.
Thank god NVIDIA
recently dropped GTX770's price, cause it would loke really bad right now at $400.