Hmm...I wonder how they could improve that number?
*hint* Windows on ARM and first party Linux driver support *hint*
Apple's been improving that number by undermining desktop sales. Last I saw desktop PCs had fallen below 30% of all PC sales to ~75 million units globally - compare that to Apple's 52 million iPads, and I'd bet anything that Apple's profits off of those 52 million iPads exceeds the aggregate profits off of those ~75 million desktops by quite a wide margin. So to start, why on earth would Apple want to grab a growing share of a declining market? Never try and catch a falling knife. The upside to the desktop segment is gaming PC sales seem to be holding, and they're high ASP. Enterprise PC sales seem to be shrinking slowly as their lifecycle expands and casual consumer PC sales are collapsing to mobile, helped in part by the enshittification of the web.
You guys keep acting like this is a healthy market, and a market worth saving. I know you like it, but that's what it's going to collapse to - PC master race gamers and whatever enterprise is still willing to spend money on. Hobbyists are going to have to find their own way - as they do in every such market, car enthusiasts, etc. I started as a hobbyist and we were the whole damn market back in the 70s. That's how this goes - market grows, hobbyist share shrinks and they get squeezed out. You can wish for first party linux support all you want, but these are hundred billion dollar revenue markets and the first party linux driver support market is some fraction of 1% of this. Capitalism calls that a rounding error and ignores it. I know it's hard to hear that the market doesn't care about you, but the market doesn't care about you. I'd start throwing money at Framework and asking them for ARM - they're literally the only vendor that cares about hobbyists right now.
So I'll repeat a little story. Back in the mid-aughts, tech analysts were pessimistic about Apple's story, because they could look at the size of total consumer tech spending on consumer electronics and couldn't square that with the projections of iPod sales. They had more faith in the consumer electronic spending number than the iPod number. And then every year Apple not only hit but exceeded their iPod numbers and blew up that consumer electronic spending number. The analysts couldn't understand it until the apparel market analysts chimed in - their market was collapsing. Teens weren't asking for clothes, which had been the primary way that young people expressed identity to their peers, and now were asking for iPods. We had segmented these markets around the nature of the good, rather than around the job to be done. To teens, they did the same job - what jeans you wore used to say something about you, but what earbuds you wore now did. Apple siphoned revenue out of the apparel market to such a degree that retailers went under. That was in the blind spot of the tech analysts and the enthusiasts like us.
What I'm getting at is that you see Apple's job to be done to increase desktop marketshare. Apple doesn't see that at all. They see the job to be done to shift money out of the consumer medical device market, or entertainment services market. The desktop PC market is miniscule and low margin. Apple's desktop PC efforts are there to preserve legacy customers, not to capture you or Ford's enterprise contract. Apple needs to hold onto developers and content creators and their offerings reflect that.
You seem to think you are representative of some important market for Apple to chase. Go look at the front page of this now defunct website. That market is not important. That has already been determined.