If you're buying a NAS for data backup, you're buying the wrong product. That goes for consumers and businesses. A NAS is strictly for centralized data storage and sharing. Sure, RAID 1 can limit downtime in the event of a single disk failure, but it RAID 1 is insufficient to protect data.
If a DIY breaks, I diagnose and repair when I:
1) find the time to fiddle around with it
2) get around to ordering a part
3) bother to put the replacement part in and troubleshoot
I often have other, more pressing, things going on. I would prefer that "troubleshoot my DIY server/NAS" remain off my to-do list.
I'll be the first to admit that I have next to no skills in Unix/Linux/BSD. Hell I'm probably rusty with Windows. But I have the wherewithal to research my problems and figure out solutions on my own. I am the resident "tech guy" who used to have an up-to-date skillset. A NAS appliance makes sense for people like me.
It also makes sense to a lot of small businesses who only want data sharing. If my small business would sink or swim based on my data availability and uptime, then I would have zero problems buying two NAS units and use one of them with RAID 1. And on top of that, I'd pay for a Carbonite-like service for actual backup. My spare unit would only help my uptime. The off-site backup is for, well, backup.
I personally own a Synology DS209. And in the next year or so, I personally plan to replace it with a HP Microserver running something along the lines of OpenSolaris/OpenIndiana/NexentaStor for ZFS. But if a company releases a ZFS-capable NAS at a reasonable price (Ie: not ZenaVault), I wouldn't hesitate to buy their appliance and not bother being my own SysAdmin.
In short, not every Synology/QNAP/Thecus customer is a "home user who lacks technical skill"
When a premade (edit: with disks) breaks its your time to RMA it, wait weeks for a replacement to come back, restore from backsups, and lose a few days of data (since last backup). If you are a business, your operations are potentially crippled and you must do a lot of things with paper, then reenter it all when the system is repaired.
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When a DIY breaks you diagnose and repair it with a part from a local store the same day. Then RMA the part that broke (if it is even worth it; a lot of businesses simply throw it in the trash) and weeks later when you get the replacement for it, sell it online (most likely for a home user). You have less then 1 day of downtime, you don't lose any data.
A prebuilt only makes sense if you are a home user who lacks the technical skill.
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