the article is funny!
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December 19, 2004
Counselors Are Standing By at the Aztek Help Center
By BRUCE McCALL
HAVING accomplished the goal of provoking nonstop hilarity in the world's styling ateliers, the Pontiac Aztek - Road Kill magazine's sport futility vehicle of the year - will soon be even more invisible than it is now.
It will, in fact, be dead.
Quietly and without eulogies, General Motors is sending the bizarre minivan-based, tent-equipped Aztek to its final rusting place between the Yugo and the Fiat X1/9.
But Pontiac dealers will not be wearing black armbands; they are clearing space for the Aztek's replacement, the Torrent, a utility wagon with less chance of becoming a punchline.
Among the general public, Aztek awareness is such that months and perhaps years may pass before the masses notice the void. But owners are invited to call the Aztek Help Center for grief counseling - or, if that proves as superfluous as early focus groups indicate, answers to the questions that a motorist might ask when his vehicle suddenly goes the way of the Titanic:
Q. Will Pontiac mark the Aztek's passing with some official gesture?
A. Yes and no. The Pontiac division will be busy trying to sell the stamping dies and tooling to Daihatsu or DeLorean. But in Mexico, descendants of Aztec priests will placate the gods by ritually sacrificing the last Aztek off the assembly line. Current owners are eligible for a coupon worth $2 toward air fare and bus travel to the volcano into which the vehicle will be hurled.
Q. Isn't Oprah giving away 1,000 Azteks on a coming show?
A. Drat, it leaked! Yes, but all 1,000 cars will go to a single individual. Rumored recipient: David Letterman.
Q. Did anybody at G.M. look at the Aztek before the first one was shipped to dealers in 2000?
A. The styling studio's entire Aztek file appears to have been misplaced, but internal inquiries suggest that at the final presentation to top management, Pontiac's general manager thought she was looking at a vending machine, the head of styling thought he was hallucinating and the chief engineer had a dental appointment.
Q. Why was the Aztek so out of touch with the buying public?
A. Frankly, it was the public that was out of touch with the Aztek. While the car had it all - four wheels, an engine, seating for four, even a lift-out console that doubled as a six-pack cooler - S.U.V. shoppers just didn't get it; they used the smokescreen of repulsive styling as an excuse to stay away in droves. A "blindfold test" of the target customers proved successful: after their Aztek walkarounds, 9 out of 10 participants begged to be blindfolded.
Q. Why that name, anyway?
A. The industry spends millions of dollars to screen model names for irrelevance, incomprehensibility and weirdness. Aztek outscored all other candidates, proving to be more irrelevant, more incomprehensible and even weirder than Inka, Mohok, Eroquoi and Navaho.
