<< Freejack2, what you're paying for isn't the soda itself. It's the maintenance for the machine, the energy it takes to keep the cheapy (and cavity causing) liquid refrigerated, the wage of the person who stocks the vending machine, the cost of transporting the cans/bottles, and for the pure convienience of having the product available when you're thirsty. I drink water, juice, and milk... soda isn't a big thing in my house.
Yes we all know that soda is amazingly (even sickeningly) cheap to produce. But what I would like to know is why... PLEASE tell me why... do soda companies even have advertisements? Let's take Coca-Cola for example. They have plenty of television commercials and other ads running through popular media. But for what reason? Everyone already knows what it is, people aren't going to change their taste preference to different brands of soda just because the advertisment was convincing. I think that's why soda costs so much, they have to find something to spend that outrageous profit margin on. Commercials, CEO payraises, developing new sodas (yep, even beverage companies have R&D departmens, what a wonderful time to be alive!)
Okay I'm done, I didn't think I could write so much about soda ::shudders:: >>
Advertising for well known food and drink works to build desire. "Mmmmm a coke DOES sound good right about now" says the brain dead boob on the couch. It doesn't matter if he knows what coke is, or even if it's his favorite drink. It only matters that he may drink one MORE coke that day, because the idea was planted there by the ad.
Building desire increases sales. Keeping "coke" on the minds of the people makes them think "coke" when they're thirsty.