jiffylube1024
Diamond Member
- Feb 17, 2002
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Originally posted by: Markbnj
I've given at least one good reason for the NDAs, but it is obvious that the ATI side of this debate isn't interested in reason. The primary object of a marketing firm is indeed to create positive buzz about a brand. That would include, I think, not creating negative buzz by relying on the ability of legions of thinly-loyal enthusiasts to avoid talking about a nefarious and ill-intentioned scheme to manipulate public opinion. Hell, the Pentagon can't even keep such a scheme secret in Iraq.
There are common characteristics of the kind of person who believes in just about any seemingly plausible conspiracy that is presented to them: a highly credulous nature and a tendency to confuse a lack of negative evidence for positive evidence. They never _know_ anything, but they are willing to _believe_ everything.
You're overlooking the obvious: this isn't a scheme of nefarious proportions here , and if the AEG exists, their tactics are quite subtle: they offer someone video hardware in exchange for comments and encourage them to talk about how good of a product it is.
When approached like this, I hardly thing people's first intentions would be to speak about how such an insidious marketing ploy exists, because it would be done on a casual level. They aren't outright telling people "talk smack about the competition," merely "go spread the word about how good our product is" (which they have graciously received for free).
Another new member with a high post count take notice: many seniors here are not 'thinly-loyal enthusiasts' and are die-hards for the company they support. Finding a zealous fan of a company (and thus a likely candidate for a marketing firm to approach) on large message boards like Anandtech is pretty easy if you read through some posts.
For example, quite a few people on Video just bleed green, while others bleed red.