i find the ongoing use of the term "pinsa" really disturbing.
you guys know that is not a thing, right? just because *a guy* says "it's not pizza, IT'S PINSA" doesn't make it "a thing".
Eh? Pinsa predates pizza
Pinsa predates modern pizza, with its origins tracing back over 2,000 years to Ancient Rome, where it was created by peasants using, spelt, millet, and barley.
Often considered the ancestor of modern pizza, pinsa is defined by its oval shape, high-hydration dough (80%), and long fermentation (24–72 hours), which makes it lighter and more digestible.
Key differences from modern pizza include:
- Dough Composition: Uses a mix of wheat, rice, and soy flour, rather than just wheat.
- Preparation: The dough is hand-pressed (derived from the Latin pinsere, meaning "to stretch") rather than tossed.
- Health Profile: It is considered lighter, lower in fat, and easier to digest due to the long fermentation.
While modern pizza developed in Naples during the 16th to 18th centuries, the Roman pinsa existed much earlier as a rustic, stone-baked flatbread.
Pinsa Is Life
Snopes-style etymology time! So there's actually some
clever marketing here:
1. "Pinsa" was an oval flatbread made of millet or barley eaten by the Romans 2,000 years ago
2. Separately, the pizza we eat today (leavened dough & toppings) was found as far back as the 18th century in Naples
3. The
modern version as we know it today is called
Pinsa Romana, which was created in 1981 &
trademarked in 2001 by Corrado Di Marco
Pinsa capitalizes on the "ancient pizza" idea, but Pinsa as "pizza"
didn't actually exist until 25 years ago. Corrado later admitted he
made it all up as part of his marketing strategy: (use Chrome's translate feature)
"There is no historical trace of Pinsa; I invented it all"
The dude went viral right at the dot-com boom & became the Walter White of fake pizza news, haha:
Since 2001 Pinsa romana has been a registered trademark
Di Marco's revolution was accomplished in 2001, when he registered the Pinsa romana trademark and clearly defined the product's ingredients and preparation, based on a dough made particularly digestible thanks to a special blend of flours. In 2007, Pinsa experienced a veritable boom, with thousands upon thousands of "pinserias" opening in Italy and abroad. Di Marco's invented origin story is so believable, with a name derived from a Latin verb, that the word "pinsa" became vulgarized and almost became the equivalent of pizza, a common noun, when in reality it was a registered trademark (which it no longer is today).
“I made it all up”
And so, after nearly two decades and global success, Di Marco can now confidently reveal that the ancient origins of Pinsa were merely a brilliant marketing ploy : "I made it all up; there's no historical trace of Pinsa. It doesn't exist; it's just a story I invented to make the new product appealing." In short, we're faced with an incredible feat of communication. A completely invented story—"fake news," as we would say today—made real thanks to the thousands of pieces of information, articles, and explanations that have accumulated on the internet over the years. Hundreds and hundreds of websites have fueled a hoax to the point of obtaining an "official" entry on Wikipedia and other portals deemed more reliable. No mythical origins, then, but credit to pizza chef Di Marco, who built an empire thanks to a great product and a great story.
This interview with the creator has an English dub available:
The hallmarks are:
1. High-hydration dough (80%+) that results in a crispy exterior & soft interior (as opposed to a heavy, dense all-wheat flatbread)
2. A mix of flours (wheat, rice, soy); the ancient Romans didn't have access to rice or soy flour
3. Fermentation (48 to 72 hours or more)
4. Oval (or rectangular) shape
44 years after inception & 24 years after tradmarking & going public with it, the Italian Ministry of Agriculture officially recognized it last year as a PAT (Traditional Agri-food Product) of the Lazio region:
With the Ministerial Decree of March 11, 2025, Pinsa Romana was officially included in the list of Traditional Agri-food Products (PAT) of Lazio. A milestone that, for the company Di Marco, represents much more than a certification: it is the attestation of an identity, cultural and...
www.dimarco.it
Walkthrough:
Pinsa is gaining popularity, and rightly so, because it’s delicious! Similar to pizza, pinsa has a much fluffier and crispier crust. How to achieve this, I explain in thi...
rutgerbakt.nl
Check it out here!