No, what we complain about is when a company says it's being open because all this closed proprietary stuff sucks...and then is not open.
People who say, straight up, that they're being proprietary we accept much more readily when it turns out to not be open, because it's not a surprise.
AMD has talked about two things now where it claimed it was open and wonderful, and then have turned out to not be open at all. FreeSync, and now it seems from the Huddy interview, Mantle. That's not a good thing, for them to make major bones, publicly, about how wonderful a thing it is for their stuff to be open and then have it turn out to be not the case.
I get that there is a major "open is better for EVERYONE ALWAYS!!!!" contingent, ever since Linux, but it's really just not the case. I really doubt that people think that Maxwell and Volcanic Islands should be open, non-proprietary technology. Okay, maybe some people do, but those with any sense of realism will understand that proprietary products are how each company makes its money. They really do try to make innovative things under proprietary protection in order to make profit off of it.
It'd be wonderful if we could live in a utopia where everyone gives us awesome things for free, but how is that even remotely reasonable to expect?