The fact of the matter is that the market isn't going to support more than a handful of operating systems, and to introduce a new one takes more than money and a nice UI. Microsoft made several major mistakes in entering the market and hasn't shown much capacity at all of correcting them.
And when Android first came to the table people rooted hard for it even though I thought it was a piece of crap. It WAS a piece of crap especially with its non touch interface at first. I saw nothing special about it.
Even when the Droid 1 came out it was a horrible phone for its time. The only reason it got the applause it did was because it was either iPhone on AT&T or bust if you wanted a smartphone. Yeah Android finally grew but it also refined its OS quite a bit.
Android injected itself when Windows Mobile, BB, iOS, and Symbian were doing just fine. Nokia failed in adapting Symbian S60 to a real touch OS. I think they had a good chance there, but they took forever to come out with a N97 which by then was too little too late. On the other hand the 5800 XpressMusic sold EXTREMELY well though, but the N97 as a flagship phone in the time of the iPhone 3G was a certain failure.
In fact in my opinion a lot of these touchscreen smartphones took us a step back in terms of the features we had in Symbian smartphones and other high end featurephones:
- FM Radio was lost
- I swear the US public like never saw LED flash on a cameraphone or something, but shit these guys have been around since 2004 or 2005 easily. I had Xenon on my N82 for god's sake.
- Dedicated 2 stage hardware camera button - Thank goodness MS is bringing that as a standard.
- Good cameras. The N95 and N82 and N86 were terrific camera phones. What the fuck. Meanwhile people were using their VGA cameras on their RAZRs and the iPhone had a craptastic 2 MP shooter. What the hell did the BBs even have? The Motorola Droid had a horrible 5MP camera. Took til 2009 for us to have good cameras again with the Galaxy S line. And even then the SGS phones have the best cameras, and Moto and HTC are still a step behind.
So I don't know I could easily make the argument that Android injected itself and didn't bring a lot to the table other than a marketing advantage:
- It offered an alternative smartphone platform that was open source and that any manufacturer could go and build a phone.
- The iPhone had exclusivity rights in many places especially the US where AT&T was the go-to carrier.
- There was a lack of good TOUCH OSes out there. I suppose webOS was ok, but BB and Windows Mobile? No way. With iOS as the ONLY other competitor and Apple pricing their products at the $200 premium, it's not hard to see the wide open gap for you to to enter the market.
What was the result? We got a lot of high end phones and a lot of craptastic phones. A lot of manufacturers went around releasing Android phones left and right. Now we're seeing market consolidation as Samsung and HTC try to roll with a small product lineup. Hopefully Motorola gets its act together and does the same.